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Beck Ford

Palatka, FL

Overview
Employees
Reviews
Vehicles
4.8
601 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 601 reviews

December 23, 2025

Mark the service manager, Ike in finance and Joel in sales were the best and most customer friendly we have experienced in 50 years of buying about 15 cars. They insured the entire experience was great More

by MJLYNN28
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
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December 22, 2025

I always get the beat service from Joe Breedlove and Ike. Joe is the best salesman and will not deal with anyone else. More

by tracieharmon53
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2025 -

Beck Ford responded

Thank you for your continued loyalty and kind words, Tracie. We’re proud to hear that Joe and Ike consistently provide you with excellent service. Joe’s dedication to his customers and commitment to doing things the right way truly make a difference. We sincerely appreciate your trust and look forward to assisting you again whenever you’re ready.

December 22, 2025

Joel worked hard to find the car and cost that I could afford. I am happy with purchase. More

by sherryrb81
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 23, 2025 -

Beck Ford responded

Thank you for the kind words! Joel really did put in the work to find the right car at a price you could afford, and we’re so glad you’re happy with your purchase. Enjoy your new ride, and thanks for choosing us!

December 21, 2025

Great people, very good experience with no pressure and easy to complete the process I will tell my friends to go check beck Ford. More

by p2703350
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Dec 22, 2025 -

Beck Ford responded

Thank you for the great feedback and recommendation. We’re glad to hear you had a no-pressure, smooth experience and found the process easy from start to finish. We truly appreciate you sharing your experience with friends and look forward to welcoming you back to Beck Ford anytime.

December 21, 2025

Rick and the rest of the team always make it enjoyable to purchase from Beck Ford. I've bought a couple cars/trucks from them and they made sure I was satisfied, even putting on a tonneau cover at the last m More

by Barefoot Marketing LLC
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2025 -

Beck Ford responded

Thank you for the great feedback and for being a loyal Beck Ford customer. We’re glad to hear Rick and the team continue to make your purchasing experiences enjoyable and go the extra mile to ensure your satisfaction—even with last-minute requests. We truly appreciate your continued trust and look forward to helping you again in the future.

December 18, 2025

fast every thing went as i was told it would go they just did it a little faster . Thanks for getting out the door quickly More

by JHP4PPSS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2025 -

Beck Ford responded

Thank you for your feedback. We’re glad to hear everything went exactly as explained—and even faster than expected. We appreciate you choosing us and are happy we could get you back on the road quickly. We look forward to assisting you again in the future.

December 18, 2025

Experience of Beckford was very good. Feeling night was a great guy to deal with. The general manager introduced himself which my wife and I appreciated very much. More

by BIGGYBOYFL
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Billy Knight 5 Stars!
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Dec 22, 2025 -

Beck Ford responded

Thank you for sharing your experience. We’re glad to hear your visit to Beck Ford was a positive one. Billy Knight truly enjoys working with customers, and we’re pleased that the personal introduction from our General Manager made a meaningful impression on you and your wife. We appreciate your trust and look forward to assisting you again in the future.

December 18, 2025

Experience of Beckford was very good. Feeling night was a great guy to deal with. The general manager introduced himself which my wife and I appreciated very much. More

by BIGGYBOYFL
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Billy Knight 5 Stars!
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December 16, 2025

Very good experience and Joel Price was nice to work with. Robert Sewell was the sales consultant that worked with me. Both were excellent. More

by youngerfolks
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ike Ettinger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Robert Sewell
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Dec 22, 2025 -

Beck Ford responded

Thank you for taking the time to share your experience. We’re glad to hear you had a very good visit and that both Joel Price and Robert Sewell provided excellent service. They take great pride in assisting customers, and we appreciate you recognizing their efforts. We look forward to working with you again in the future.

December 14, 2025

Great service, easy scheduling. Recommend the remote service. It is a great time saving service More

by JMCCLELLAN65
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rick Fullerton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jason Hudson
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Dec 22, 2025 -

Beck Ford responded

Thank you for the great feedback. We’re glad to hear you found scheduling easy and that our Mobile Service saved you time. Convenience and efficiency are important to us, and we appreciate your recommendation. We look forward to assisting you again in the future.

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