Fields BMW Lakeland

I don’t recommend this dealership to anyone. I have a significant amount of disappointment and frustration with a recent experience I had at your dealership. As loyal BMW customers for over a I have a significant amount of disappointment and frustration with a recent experience I had at your dealership. As loyal BMW customers for over a decade, we never expected to be treated with such a lack of professionalism, courtesy, and organization. The salesperson I dealt with was unreasonably emotional when we brought up our own secured financing. Rather than assisting me with care and respect, their behavior was erratic and dismissive — completely unacceptable from a brand that claims to value its customers. To make matters worse, I was told to consider donating my vehicle, only to later receive a letter from the general manager of the dealership offering to purchase it for over market value “REGARDLESS OF THE CONDITION”. This inconsistency either reflects poor internal communication or a careless attempt to mislead, and it has left me questioning the integrity of your sales process. Additionally, the salesperson and finance manager showed no willingness to negotiate on a vehicle I was interested in purchasing. I approached this transaction in good faith and with the intention of continuing my long-standing relationship with BMW, but I was met with inflexibility and disregard. That rigid and dismissive approach, combined with the rest of this experience, made it clear that my loyalty and time were not valued. Unfortunately, due to this experience, you have lost a long-standing customer. I hope you take this feedback seriously and work to address the lack of professionalism, communication, and customer care demonstrated by your staff. Needless to say that we went elsewhere to purchase two brand new vehicles. Very sad to have had this experience with BMW. More

Matthew, at BMW Lakeland, was a pleasure to work with getting my new 2025 X3. He is always professional and helpful. getting my new 2025 X3. He is always professional and helpful. More

Joe our sales representative was helpful efficient and very patient and kind. We are extremely happy with our vehicle BMW X3 2025. Fields Lakeland is the only place we go to purchase vehicles and get the very patient and kind. We are extremely happy with our vehicle BMW X3 2025. Fields Lakeland is the only place we go to purchase vehicles and get the best service! Natalie Garcia and Manny Garcia More

Nathan was courteous, informative and prompt. My car was done early and under the original estimate. My car was done early and under the original estimate. More

Steve at Fields BMW Lakeland was honest, helpful, and made everything easy—definitely a 10/10! made everything easy—definitely a 10/10! More

As usual excellent service from Albert been using the dealership for more than 5 to 6 years and it’s been a great experience. dealership for more than 5 to 6 years and it’s been a great experience. More

I have always had excellent treatment when dealing with Field BMW In Lakeland. My experience with Rick Cutts and Mike Wagner was no different. Every aspect of my purchase was done in a friendly and profess Field BMW In Lakeland. My experience with Rick Cutts and Mike Wagner was no different. Every aspect of my purchase was done in a friendly and professional manner from beginning to end. My wife and I have worked with this dealership since 2007. The staff there only seems to get better. More

My appointment was on time, everything was explained to me, it was done in a timely manner. I had no problems or issues. It was very professional. me, it was done in a timely manner. I had no problems or issues. It was very professional. More

Bryan Taylor was my salesperson. Professional from the start. Very helpful and made the buying process a simple and enjoyable one. Professional from the start. Very helpful and made the buying process a simple and enjoyable one. More