Priority Honda Roanoke

We were looking at a car at Priority and a car at another local dealership. We had to leave a message at both dealerships. Priority was prompt, responsive, professional and friendly (and not pushy at all) local dealership. We had to leave a message at both dealerships. Priority was prompt, responsive, professional and friendly (and not pushy at all) and we have yet to get a call back from the other dealership. From beginning to end our experience at Priority was a great experience. More

It is reliable, customer service is great and you get value for money. Definitely recommend value for money. Definitely recommend More

Great experience with dealership. They help me a lot with the paperwork especially Tri and his manager. They help me a lot with the paperwork especially Tri and his manager. More

Great experience with the dealership. ..they were very responsive and helpful, not pushy. Enjoyed getting to know Patrick. ..they were very responsive and helpful, not pushy. Enjoyed getting to know Patrick. More

Very helpful with all the paperwork, and explaining all the features of my selected beautiful vehicle! My daughter comes all the way from Harrisonburg to have her Honda inspected they are so great. the features of my selected beautiful vehicle! My daughter comes all the way from Harrisonburg to have her Honda inspected they are so great. More

Returned a jeep renegade to honda priority few weeks ago. my finance company says need to return to them. Try to call them many times and they hang up or don't answer. They sold me a lemon problems from day f my finance company says need to return to them. Try to call them many times and they hang up or don't answer. They sold me a lemon problems from day five. Would not recommend this company to anyone. More

Refused to let me test drive the vehicle unless I bought the vehicle. Had me drive over an hour away to look at a Civic Si. I was never informed of this before driving out of town to the dealership. Took my the vehicle. Had me drive over an hour away to look at a Civic Si. I was never informed of this before driving out of town to the dealership. Took my business elsewhere and bought an Si. More

Priority put a Ridgeline on their website and I was dropping our jeep off for an oil change, and went to look at the car. I talked to one of their sales people and they said the car had not been proce dropping our jeep off for an oil change, and went to look at the car. I talked to one of their sales people and they said the car had not been processed yet so I couldn't take it on a test drive. So I made an appointment for Wednesday to see the car. It still hadn't been processed. I was assured that It would be available Sat morning so if I got there first thing I would have first crack at it. So after stringing me along for a week they sold it to an employee on Friday. I can't really blame the employee for wanting to buy it. It looked in excellent condition. But once they advertised it on their website, the employee should not have been able to buy it before the general public. More

Do not believe the lifetime power train warranty scam they offer. My salesman was super nice but when I asked what all I had to do to keep the lifetime powertrain warranty I was told to have any schedule they offer. My salesman was super nice but when I asked what all I had to do to keep the lifetime powertrain warranty I was told to have any scheduled maintenance that pertained to the power train (Oil change, Transmission fluid change, and rear differential fluid change) serviced by Priority which even though its more expensive than other shops, I was more than willing to have this done for the warranty. After a enough miles had passed they stated that Honda recommended brake fluid change, but I had mechanic check fluid condition, and it was not needed, I also purchased tires from a shop that offers free rotation so of course I had that taken care of as well. But upon my last oil change at Priority, I was told I no longer had a power train warranty with them because of tire rotation and brake fluid, neither of which affects the power train. So just be aware of the shady business model and don't simply believe what their employees are telling you because the fine writing says different. More

I bought a 2025 Honda Civic Sport Touring Hybrid from Priority Honda! Drove over from Lynchburg and had a good experience! From Marvin Vasquez-Sales, to Chris Bennett Sales Mgr to the General Mgr Julie F Priority Honda! Drove over from Lynchburg and had a good experience! From Marvin Vasquez-Sales, to Chris Bennett Sales Mgr to the General Mgr Julie Felix, I had a very pleasant experience! Everyone doesnt have the same experience, but I cant help but think Priority doesn't try! Remember, if you don't like something you can always walk out! More