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Serra Ford Gaylord

Gaylord, MI

3.6
68 Reviews

1928 S Otsego Ave

Gaylord, MI

49735

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Showing 68 reviews

August 28, 2025

I went to Serra Ford in Gaylord anticipating to purchase a used SUV, but ended up with a brand new one! Gabriel was my salesperson - and he was phenomenal!! He went above and beyond to make sure I was his p More

by trishagough15
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Gabriel Rogers
Sep 01, 2025 -

Serra Ford Gaylord responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! Thanks again for your business! Take care!

August 22, 2025

Salesperson said that there were new brakes. THERE WASNT. Probably 50,000 miles ago new. Salesperson said they fixed the exhaust problem, they did a temp fix and the car now needs a whole new ex More

by dylanzinke
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Denice
Aug 25, 2025 -

Serra Ford Gaylord responded

Although we strive to be the reference point for outstanding customer service, we sometimes could do better. Sorry to hear of your disappointment. Please feel free to contact Chellsey Avalos directly at 989-448-7134.

July 03, 2025

Serra takes care of you. From the sale to recalls to oil changes I've never been disappointed. More

by Ruth
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jill
Jul 05, 2025 -

Serra Ford Gaylord responded

Hi Ruth, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

June 11, 2025

Courteous and speedy. This says it all. Making me say more is redundant . Thank you. More

by lindashere48
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Eric
June 03, 2025

I recently brought my 2024 F-150 to Sarra Ford Gaylord for an oil change, and unfortunately, the service was subpar. It appears that the technicians cut corners by not removing the skid plate during the o More

by JD
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service department
Jun 06, 2025 -

Serra Ford Gaylord responded

Although we strive to be the reference point for outstanding customer service, we sometimes could do better. Sorry to hear of your disappointment. Please feel free to contact Chellsey Avalos directly at 989-448-7134.

May 30, 2025

The service is always great but the cost is very high. $30.00 for a air filter and maybe 1 minute to install it is kinda over-charging to me. $70.00 for so, is also expensive for an oil change. More

by rdbresser
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Tina Clark
March 23, 2025

Not only was the car I purchased very nice, the sales staff and everyone else at the dealership were exceptional, knew their jobs, were courteous, and very helpful. I must say that the process was very More

by derosia.mark
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tina Clark
February 21, 2025

Made appointment 7 days in advance . Came home after truck was there 21/2 days after no calls or returned calls from dealership. I stopped in and truck was not worked on and they couldn’ More

by bill
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Tina Clark
Feb 21, 2025 -

Serra Ford Gaylord responded

Josh Griesmayer is the Gaylord Service Manager 989-448-7136 Steve Gilman is the Serra Executive Manager in charge. 231-258-5014

January 12, 2025

bought this older escape as a "winter beater". it was exactly as represented- rusty. and so far, trusty. heater, lights, wipers and 4x4 all work fine. great value for the money, i can keep my Taur More

by joe
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Zak
November 20, 2024

Great buying experience working with John K for F150 lighting lease. No nonsense approach appreciated. More

by cw
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
John K.
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