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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,404 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,404 reviews

November 25, 2025

Salesman Mike Smitley is a veteran. No nonsense and great personality. His managers JR Peterson and Vito Vultaggio are super people to deal with. More

by 6ronaldk
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Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 22, 2025

So clean, friendly fair and more. They greeted us, got us coffee and always friendly More

by pwalgenbach123
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lazer Volaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Quinn
Nov 25, 2025 -

Serra Ford Rochester Hills responded

Hi, your comments keep us motivated and working hard for all our guests! If you have any further questions, please don't hesitate to reach out!

November 22, 2025

Josh helped me pick the best possible car within my budget and made sure all my requirements were met. He was patient throughout the entire process and guided me through the best finance options. I’m v More

by Ravi Ch
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Kristina Berishaj, Josh Fletemier
November 21, 2025

I had a wonderful experience working with Josh at Serra Ford. He listened to what I was looking for, stayed mindful of my budget, and made sure every one of my concerns was addressed. He explained all the More

by Shivani Dere
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes
Employees Worked With
Kristina Berishaj, Josh Fletemier
Nov 23, 2025 -

Serra Ford Rochester Hills responded

Hello, we are happy we could make your experience a positive one! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

November 13, 2025

Fantastic experience with our New lease. I believe it is our 6th F150 From Serra Ford. Shawn Burchi has Always made our buying Experience amazing from Start to Finish. I highly recommend Se More

by Don Trappe
Sales Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Shawn Burchi
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 12, 2025

Great experience. We found our Bronco and bought it the same day. The process was smooth and the staff were all friendly, helpful and nice to work with. More

by william.teasel.ii
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Recommend Dealer
Yes
Employees Worked With
Brandon Westrick
Nov 13, 2025 -

Serra Ford Rochester Hills responded

Hi, thank you for leaving such a great review and high star rating. Please don't hesitate to reach out if there's anything additional we can do for you.

November 10, 2025

We have been a customer with Sierra Ford in Rochester Hills over 20 years. The sales staff always make the purchase experience smooth. We moved away from the area and tried a few dealer closer to me and More

by maryann
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Recommend Dealer
Yes
Employees Worked With
Brad Schiller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 12, 2025 -

Serra Ford Rochester Hills responded

Hi, our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. We're always here to provide exceptional service at a great value -- we hope you'll consider us again in the future!

November 07, 2025

Woody & Leka were amazing, professional and very knowledgeable sales consultants. I felt very informed and up-to-date on the process of my new Explorer lease. I would highly recommend Serra Ford fo More

by Shaqe NG
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Recommend Dealer
Yes
Employees Worked With
Woody Woodson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Leka Gjokaj
Nov 09, 2025 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

November 05, 2025

Darren was amazing to work with! He spent weeks helping me find the right car and made sure I was happy with my choice. He sent me new options as soon as they came in and really list More

by Darquellam
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Recommend Dealer
Yes
Employees Worked With
Darren Chavez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 06, 2025 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our staff's outstanding customer service! It means so much to us to have earned your trust in our business! We hope to see you again in the future! Take care!

November 02, 2025

People were curtious, professional and took the time to listen to what Venice might be best for me. And what finances. More

by johnpquaine
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ryan Mulrenin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 04, 2025 -

Serra Ford Rochester Hills responded

Hi, we are happy we could make your experience a positive one. Please let us know if you have any additional questions about services you received and thank you again for choosing Serra Ford Rochester Hills!

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