Back

Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,456 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
Contact Dealership

2890 South Rochester Road

Rochester Hills, MI

48307

Directions

By Type

Showing 1,456 reviews

March 30, 2026

Jeremy Randolph is a pleasure to deal with. He's very knowledgeable on the inventory. We've been going to him for years. More

by chuckvanhoorelbeke
Recommend Dealer
Yes
Employees Worked With
Kevin Miller
March 28, 2026

Nick is one of the greatest sales men I think it was his charming smile that got me I originally was coming in to lease a jeep and ended up cashing it out he even put a red bow on it for me I recommend yall More

by Johnsonrondo1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 27, 2026

Really helpful, responsive, not pushy, helpful on questions. Very quick day of in the dealership More

by Dbudchuk4
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 27, 2026

Quality staff - knowledgeable and extremely helpful. Bailey and her crew worked diligently to get me into the car I needed and wanted. More

by rev.greg.larsen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
March 24, 2026

Mike Smitley is the best in the business, the only person I would ever buy a car from. More

by bugmanson
Recommend Dealer
Yes
Employees Worked With
Mike Smitley
Mar 28, 2026 -

Serra Ford Rochester Hills responded

Hi, we're happy you found our staff to be so supportive during your experience here. Please don't hesitate to reach out if there's anything additional we can do for you.

March 24, 2026

Found a truck online. Went to look at noon a Saturday and was out the door by 3pm. Easy as could be. More

by Mark
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 27, 2026 -

Serra Ford Rochester Hills responded

Hi, we are happy we could make your experience a positive one! We hope to be of service to you again! Take care!

March 23, 2026

Working with Jeremy Randolph over the last couple years has been fantastic. He is very knowledgeable, trustworthy and always takes care of us. More

by chuckvanhoorelbeke
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Kevin Miller
Mar 26, 2026 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If there is anything else we can do to assist you, please let us know! Take care!

March 09, 2026

Emily helped me find and purchase my F150. My experience with this dealership was the best I ever had at a dealership. They are all friendly and helpful through the entire process. I would rec More

by Mr. D
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emily Sybert (sales department)
Mar 12, 2026 -

Serra Ford Rochester Hills responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If there is anything else we can do to assist you, please let us know! Take care!

March 04, 2026

When I came in I found my salesman Bob Brani was gone from the dealership and I was a little disappointed. However I was pleased with my new salesman Lazer Voliaj. I was pleased with dealing with him a More

by javincent11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Brani
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lazer Volaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 08, 2026 -

Serra Ford Rochester Hills responded

Hello, we appreciate you taking the time to leave us this feedback. Please let us know if there is ever anything else we can do for you! Safe travels!

March 03, 2026

The new dealership is awesome, the folks are friendly and I love my new Ranger! Thanks Nick! More

by brolah4
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 06, 2026 -

Serra Ford Rochester Hills responded

Hi, thank you for leaving such a great review and high star rating. We're always here to provide exceptional service at a great value -- we hope you'll consider us again in the future!

1
...