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Soerens Ford
Brookfield, WI
938 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 938 reviews
August 13, 2025
Estimate was given and excepted and four days later my truck was picked up and looking brand new again. Excellent work. Becky was great in handling the whole situation. truck was picked up and looking brand new again. Excellent work. Becky was great in handling the whole situation. More
by Gene Everhard
Verified CustomerEmployees Worked With
August 13, 2025
The lady that took the car was very nice and went out of her way to make sure it was taken care of. her way to make sure it was taken care of. More
by grandma.sandy
Employees Worked With
August 12, 2025
Excellent! I am always very satisfied with the service received. That is what keeps me coming back. I am always very satisfied with the service received. That is what keeps me coming back. More
by pam34
August 07, 2025
Spencer goes ubove and beyond to get our vehicles in and out of service to help our business. out of service to help our business. More
by Wrabehl
August 07, 2025
We had a really great experience as always. We'd highly recommend Soren's Ford. We'd highly recommend Soren's Ford. More
by karl15
August 04, 2025
Convenient scheduling, friendly and responsive service managers. Valet car pickup service is wonderful. Automated texts keep me informed. managers. Valet car pickup service is wonderful. Automated texts keep me informed. More
by mabenes
Employees Worked With
August 04, 2025
Easy to schedule my oil change appointment. Very friendly service coordinator. Did t have to wait a long time either. Definitely will be going back for my 10,000 mile service. Very friendly service coordinator. Did t have to wait a long time either. Definitely will be going back for my 10,000 mile service. More
by kabarnes1
Employees Worked With
Katie
August 04, 2025
Spencer was so helpful during the process. I very much appreciated the loaner vehicle too. I very much appreciated the loaner vehicle too. More
by Noemail23
Employees Worked With
August 04, 2025
Been there total of four times for same recall. ...there was nothing wrong w my car prior to recall....now ive wasted three days with 'inspections'...only to have to order parts....then maintenance ...there was nothing wrong w my car prior to recall....now ive wasted three days with 'inspections'...only to have to order parts....then maintenance guy cracked my A pillar and Ive been driving with duck tape put on by the dealership for over a month More
by jaykubiak
August 03, 2025
It was amazing that you could pick up my vehicle and deliver it back. The drivers were great! deliver it back. The drivers were great! More
by kulkoski
