Consumer FAQsFrequently Asked Questions

Frequently Asked Questions


  • 1. How do I add a Dealer Review?

    In order to add a review of a Dealership, you must do the following:

    • Search for the Dealer you want to review. If this Dealer is not already on our site, you may add it here.

    • Once you have located or added your Dealer, you may submit a review using the blue "Rate This Dealer" link next to the dealership's address information on the Dealer's Review page.

    • If you haven't already, you must register with a username and password when adding your review.

    • Click on the confirmation link in the registration email that will be emailed to you once you have submitted your review.

  • 2. How can I change my password?

    If you would like to change your password, please continue on to this page.

  • 3. How do I retrieve my username and/or my password if I forgot it?

    If you forgot your username and/or your password, please continue on to this page.

  • 4. How can I submit other questions, comments or concerns?

    For all other related inquiries, please use this form.

  • 5. Why do I need to register before adding a dealer review?

    By requiring Registration, we can ensure that the reviews that get submitted are legitimate. Registering allows you to edit your review after you have submitted it.

  • 6. What do you do with the information you collect during registration?

    Once we have received the information you provided to us during registration, it gets stored in our database. Your user name is visible on the Dealer Review page, but your email address is hidden, even when someone uses the Message feature. We do not sell, lease, rent or license your information to anyone. We may, however, disclose your identity if we feel it is necessary to protect our business or to satisfy any law, regulation, government request or private subpoena.

  • 7. Does the Message Page give away my user information to the person using it?

    No. The initial email and all consequent emails get routed through a DealerRater web page, which provides anonymity. The only email addresses on a Message Page email will be a DealerRater email address.

  • 8. Do I need to register before adding a Dealer?

    We do not feel it necessary to have our users register when simply adding a Dealership. We appreciate all additions and while we do hope you have experiences to share about that Dealership, the ability to add a dealership is open to anyone.

  • 9. If I’m having trouble getting attention from my Dealer, can DealerRater help?

    While we wish would could directly help you solve your problem, we just don't have the man power to do it. However starting in March of 2004, Dealers are able to sign up as Affiliates and a representative(s) from each Dealer will be able respond to reviews written about their Dealership. The responses to a review will show up directly below the review. Only the dealer and the author of the review will be able to take part in the messaging, however, everyone is able to read it. Our Certified dealers can communicate privately with a reviewer to work out any issues.

  • 10. Do you have "Such and Such" car on your lot for sale?

    DealerRater is not a dealership, nor are we affiliated with one, and we do not sell cars. However, it is quite possible you may find your next car in our Classified Ads.

  • 11. Does your site have Pop-Up Ads or SpyWare?

    ABSOLUTELY NOT. You thought we were zealous about being Anti-SPAM, well we are even more so about Pop-Up Ads and SpyWare. You are safe to Disable your Google Pop-Up Blocker, and we encourage it, as the Dealer responses opens a new browser window as to not clutter up the beautiful Dealer review page.

  • 12. What is the greatest car ever made?

    In the opinion of Chip Grueter, President of DealerRater, the McLaren F1.

  • 13. Who can write a dealer review?

    Anyone who is not currently affiliated with a car dealership, or has not worked for any car dealership in the past 5 years can write a review provided he/she has had first hand experience with the dealership. An example of someone who cannot write a review: Salesman A, who is an employee of Dealer A, buys a car from Dealer B. Even though Salesman A does not work for Dealer B, he can not write a review of Dealer B since he is an employee of a car dealership. Other examples of persons not permitted to write a review include spouses and immediate family members of dealership employees. Please see our Terms of Use for more information.

  • 14. What happens if someone affiliated with a dealership writes a review?

    If DealerRater determines that someone affiliated with a car dealership has written a review, may, in its sole discretion, place a note on the dealership's review page notifying readers that someone from the dealership has not complied with our website’s Terms of Use. The dealership is also subject to being placed on probation for six months. During this period, a dealership is not eligible to become a Certified Dealer. Once the probation period has elapsed, a dealership may become Certified if they have received more than 25 new positive reviews. Please see our Terms of Use for more information.

  • 15. Does DealerRater censor reviews?

    We urge you to use proper language that is suitable for the general public. An articulate review enhances a reviewer's credibility much more than the use of profanity. DealerRater may, in its sole discretion, edit or remove a review if it has concerns about the authenticity, content or vulgarity. A review may be removed if it contains untrue, pornographic, illegal, inappropriate, vulgar, slanderous or libelous content or links to any other web sites containing such content (as determined by DealerRater in its sole discretion). Please see our Terms of Use for more information.

  • 16. Who can respond to reviews?

    The only two parties that may respond to a review are the author of the review and the dealership that is the subject of the review.

  • 17. What can a dealership write on the response page?

    A dealership’s response is also subject to our Terms of Use.

  • 18. Are anonymous reviews still accepted?

    We do not allow anonymous reviews to be submitted. Because we require that we be able to communicate with our reviewers, and we require our Certified dealers to work to try and resolve any issues that come up, we no longer accept anonymous reviews. All previous anonymously written reviews have been removed from our website.

  • 19. What is the Certified Dealer Program?

    Full details about the program are located here.

  • 20. Can I edit my review after the 2 week reconciliation period?

    Yes. You can edit your review at any point. The 2 week reconciliation period is to ensure our Certified dealers act promptly to resolve any issues you may have had.