Privacy Policy Privacy Policy

Last Updated September 7, 2012

DealerRater was founded in 2002 as the first car dealer review website worldwide. Our website, www.dealerrater.com (the "Website"), is part of the DealerRater network and is operated by DR Media Holdings, LLC ("DR").

We take your privacy seriously, and work to ensure the security and confidentiality of the personal information you provide to us. Please read this Policy to learn more about how we protect your privacy before using this Website or submitting your personal information. By using this Website or submitting personal information, you consent to the collection, use, and disclosure of your personal information (as defined below) in accordance with the practices described herein. If you do not agree with these terms, do not use this Website or provide any personal information to us.

What Personal Information We Collect
DR collects personal information relevant to your use and the operation of the Website, including but not limited to your name, mailing address, phone number, e-mail address, and payment information (including credit card numbers) ("Personal Information").

How We Use Your Personal Information
DR will use your Personal Information to operate and facilitate your use of the Website, including but not limited to internal review, to improve the content of the Website, to verify or enforce compliance with the policies governing our Website and applicable laws or to protect against misuse or unauthorized use of the Website. DR does not store your payment information, and will only use it for processing.

With Whom We Share Your Personal Information
DR will not sell your personal information to third parties. In an effort to display offers that may be of interest to you, we have relationships with other companies that we allow to place ads on our Website. As a result of your use of the Website, such ad server companies may collect information such as your domain type, IP address and clickstream information. DR may engage third parties to help us provide the Website and manage our business, although these organizations are subject to confidentiality obligations and may only use your Personal Information for the purposes DR defines.

Beyond what is explained in this Policy, DR will not disclose your Personal Information to third parties unless disclosure is reasonably necessary as part of a transaction to sell all or part of the DR business, to comply with law, law enforcement officials, in response to a validly issued subpoena, warrant, court order, or is otherwise permitted by applicable law.

Dealership Accounts
Accounts belonging to dealerships may privately contact reviewers through our site on items related to a consumer review. When dealers make such contact, email addresses are not provided to either party without prior consent.

How You Can Access or Correct Your Personal Information
You can generally access, review and update your Personal Information by logging in to your My Account page here and making the necessary changes. If you have any difficulty doing so or have other questions about the Personal Information we hold about you, please contact us at support@dealerrater.com.

To protect your privacy, we and our authorized employees and agents will take reasonable steps to verify your identity before granting you access to or making corrections to your Personal Information.

Cookies
DR uses "cookies" and other technologies to collect data that enables us to better understand and improve the usability, performance and effectiveness of the Website. Cookies are files sent to your browser and stored on your computer. If you do not want DR to send cookies to your browser, you can set your browser options to reject cookies or notify you when a web site tries to put a cookie into your browser software. Rejecting cookies may affect your ability to use some features of the Website.

DR gathers general information about visits to the Website. DR uses this information to understand traffic on the Website, provide you with technical support, improve the Website, and provide the best online experience possible for our Users.

How We Protect Your Personal Information
We take reasonable steps to protect your Personal Information in our custody or control from unauthorized access, use and disclosure, using security measures that are appropriate having regard to the sensitivity of the information. Our employees are trained and required to abide by our Privacy Policy. Unfortunately, however, due to the nature of the Internet it is impossible to guarantee the security of your information.

Children’s Privacy
DR is very concerned about protecting the privacy of children. DR does not intend to collect any personally identifiable information from children under 13 years old or knowingly distribute such information. Children under 13 are not permitted to use the Website, and we request that children under 13 not submit any Personal Information to DR. If a child under 13 has provided DR with Personal Information, the parent or guardian of that child should contact DR immediately at karen@dealerrater.com to delete this information from our files.

External Links
Where any links found on the Website link to pages not belonging to DR, those external pages are not governed by this Privacy Policy. We recommend that you read the privacy statements posted on those other pages to understand their procedures for collecting, using, and disclosing Personal Information.

Amendment to this Privacy Policy
Please note that DR may change this Privacy Policy at any time and will post an updated version on the Website highlighting the fact that it has changed and indicating the date of the change. Please revisit this Policy from time to time to ensure that you are comfortable with how DR is handling your Personal Information.