Waltham, Mass. – August 16, 2011 - DealerRater®, the nation's premier car dealer review website, announced today the rollout of a new product, DealerRater Push™, which will provide its Certified Dealer members with the ability to build positive online reviews from customers and associated star ratings on both DealerRater and Google.   DealerRater Push was developed by DealerRater to help its Certified Dealers address the recent changes made by Google regarding the treatment and placement of third-party reviews.

“Given that Google no longer fully integrates any third-party reviews in its star ratings and revamped its Places page to allow for increased emphasis on its own Google User reviews, we put a solution in place to help our Certified Dealers boost review counts and star ratings on both DealerRater and Google,” said Chip Grueter, president of DealerRater.

When a consumer posts a review to DealerRater, DealerRater Push is able to instantly identify whether or not that consumer maintains a Google/gMail account.  For every reviewer that does maintain a Google/gMail account, DealerRater Push will enable that reviewer to easily copy and paste their review and star rating to Google Places.

“We are truly excited about the rollout of DealerRater Push as it not only helps Certified Dealers build positive reviews and star ratings on Google Places, but also allows the reviews to populate to Google Places immediately, rather than having to wait the 4 to 6 weeks it has traditionally taken for Google to index the DealerRater review content into their Places pages,” stated Grueter.

DealerRater Push will be included within the framework of DealerRater’s comprehensive Certified Dealer Program, a proven online reputation tool for car dealers.  Embraced by more than 3,900 car dealers across the U.S. and Canada, the Certified Dealer Program is designed to help car dealerships grow their online presence and achieve higher SEO rankings across the Web and reach DealerRater’s five million web site visitors while demonstrating an utmost commitment to quality customer service.