Eric Watson

Eric has been part of the automotive industry since 2001, bringing more than two decades of experience in leadership and operations to Land Rover Allentown. Married for over 20 years and a proud father of three, he values family, community, and long-term relationships, both personally and professionally. Now calling the Lehigh Valley home, Eric is excited to apply his extensive automotive background to the Land Rover brand. While new to Land Rover, his focus remains the same: elevating the customer experience through thoughtful processes, strong communication, and a team-first mindset. Eric believes exceptional service begins with trust, transparency, and accountability. He is actively involved in daily operations and encourages open communication, welcoming customers to reach out to him directly at any time for assistance.