John Steele
John Steele at Lake Ford

John Steele

Sales Consultant

Lake Ford

4201 S 27th St
Milwaukee, WI 53221

Contact Me
4.5
110 Reviews

My name is John Steele and I've been with Braeger since April of 2007. My favorite part of being a sales consultant is meeting new people, listening to what they want and need in a vehicle, and finding the best possible match to fit their lifestyle. Building relationships is what I do best, and earning your trust and respect always comes first. For most of us, buying a new vehicle is not just about dollar's and cent's, it's a long term emotional commitment as well. Helping you find that perfect balance is my greatest reward. I want to be here for you not just today, but for many years to come. Please call or stop in and I'll be happy to welcome you into the Braeger family.

Dealership Experience

18 yrs, 5 mos

Industry Experience

18 yrs, 5 mos

Languages Spoken

English English

4.5

110 Reviews

Write a Review

110 Reviews of John Steele

August 07, 2025

Dealership Rating
Employee Rating

Great experience overall! Everyone was very knowledgeable and courteous. Once our deal was made, the process was very quick and smooth, which I really appreciated. More

by greg.karian
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alec Van Hecker, Alisa Anderson

July 21, 2025

Dealership Rating
Employee Rating

Not satisfied with this Ford dealership. * They didn’t fix the problem in my car, even after I explained it clearly. I paid for repairs, but the issue is still there. I had to come back again More

by C.K
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Anthony Proano

July 04, 2025

Dealership Rating
Employee Rating

I've continually been impressed with Lake Ford and their outstanding service! I have been very happy with the level and quality of care they provide. More

by guerr1am
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Micah Edwards

April 04, 2025

Dealership Rating
Employee Rating

Came in with no intention of purchasing a car. Spoke with John Steele to get a feel for what a specific vehicle was all about. After viewing a couple of cars in the class I was looking for John sh More

by Steve F
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

March 15, 2025

Dealership Rating
Employee Rating

Excellent dealership. Friendly and courteous. John is an excellent salesman. Would definitely do business with lake ford again. More

by ajetziba
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

February 15, 2025

Dealership Rating
Employee Rating

Verify all the information on the deal before purchasing a vehicle. Don't be afraid to walk away from the deal if you were misled. More

by bstecklein44
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

February 01, 2025

Dealership Rating
Employee Rating

The dealer was good, didn’t try to pressure too hard. Listened to what I wanted. More

by rebro35
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Christian Meiselwitz

June 08, 2023

Dealership Rating
Employee Rating

Awesome service and a relaxed environment. Brandon and John were incredibly knowledgeable and helpful..Thank you for making my car buying experience enjoyable. More

by jeanie.h2113
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon Russo

May 23, 2023

Dealership Rating
Employee Rating

Very helpful any questions I had were answered. Did a great job and let me know if anything extra was needed. More

by Kdb4161008
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Micah Edwards

May 21, 2023

Dealership Rating
Employee Rating

One of the easiest vehicles I have ever purchased. No saleman games, quick and very fair prices. More

by l494sparkette
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
1
...

Dealership Inventory (175 Vehicles)

used 2021 Ford Explorer car, priced at $36,592
2021 Ford Explorer
used
Infinite Blue Metallic Tinted Clearcoat exterior
Automatic
Four-wheel Drive
used 2023 Ford Explorer car, priced at $46,496
2023 Ford Explorer
used
Agate Black Metallic exterior
Automatic
Four-wheel Drive
used 2023 Ford F-150 car, priced at $40,983
2023 Ford F-150
used
Antimatter Blue Metallic exterior
Automatic
Four-wheel Drive
used 2021 Ford Explorer car, priced at $38,990
2021 Ford Explorer
used
Iconic Silver Metallic exterior
Automatic
Four-wheel Drive
used 2023 Ford F-150 car, priced at $53,972
2023 Ford F-150
used
Azure Gray Metallic Tri-Coat exterior
Automatic
Four-wheel Drive
used 2022 Ford F-150 car, priced at $43,983
2022 Ford F-150
used
Atlas Blue Metallic exterior
Automatic
Four-wheel Drive