I began my automotive career in October 1999 as a sales consultant while attending Arizona State University. What started as a part-time job quickly grew into a lifelong passion for the car business. Over the years, I’ve developed a strong foundation in team building, customer service, and delivering top-tier customer satisfaction—values that continue to drive me every day. Today, I’m proud to serve as the General Manager of the newest store in the Courtesy Automotive Family. At Courtesy, we live by the core values of F.A.M.I.L.Y.—Fun, Attitude, Mastery, Integrity, Loyalty, and You—which align perfectly with my personal values and leadership style. I'm excited to lead a team that shares a commitment to creating outstanding experiences for every guest who walks through our doors. Remember - "If you see our sign, it's a good sign!"
Read more29 Reviews
Write a ReviewDealership Experience
2 yrs, 8 mos
Industry Experience
26 yrs, 4 mos
Languages Spoken
Spanish
29 Reviews of Luis Becerra
January 03, 2026
The staff at Courtesy Nissan truly go above and beyond. Huge shout-out to Luis, the GM, for personally calling banks and getting my wife and me approved when we thought it wasn’t possible. Austin and Adria Huge shout-out to Luis, the GM, for personally calling banks and getting my wife and me approved when we thought it wasn’t possible. Austin and Adrian also made the process incredibly easy over the phone so we only had to come in to sign. Thank you, Courtesy Nissan, for your hard work and honesty. More
Other Employees Tagged: Joseph Merida, Aiden Kaser-Ruano, Austin Martin, Dennis Le, Adrian Pasqualini, Henry Troup, Robert Coleman, Brandon Priemer, Steve Krajenke
December 11, 2025
Damon was very friendly, and customer oriented. No pressure, worked most everything over the phone so I didn't have to wait endless time waiting for negotiations. Great follow up and customer servi No pressure, worked most everything over the phone so I didn't have to wait endless time waiting for negotiations. Great follow up and customer service. They really do want you to be happy and satisfied. More
Other Employees Tagged: Dan Bates, Damon McDowell
December 08, 2025
My honest review…. I most likely will not buy another car here. It was a horrible process for me. There were about 2 to 3 staff members that I really appreciated. Adam I most likely will not buy another car here. It was a horrible process for me. There were about 2 to 3 staff members that I really appreciated. Adam in service and Matt in sales. The finance team was a horrible experience for sure the team was pushy and when they made a mistake they tried to play with my intelligence. So I wouldn’t buy a car here again and I wouldn’t send anyone in my family here to buy one either. It didn’t start off as horrible as it ended though. I thought the team was a good one at first. I just wish I would have stayed that way throughout the whole process. Update: 12/20/25 I want to add to this review. I want to point out that the manager Luis is really great at what he does for this company. I haven’t been the easiest customer to deal with and I honestly gave him a really hard time. He was really amazing at keeping his cool throughout the whole process. The level of patience that he displayed was amazing given that I really gave him a hard time unfortunately. I really appreciate him for the patience and kindness that he displayed while working with me. He assured me that the issue that I was dealing with when it came to my vehicle tires, he would help me with resolving it.He’s a great representation of this business and he’s a great example for his team. I just wish everybody could approach hard situations with customers in the same manner. For me personally Luis would be the reason I send my friends and family to this dealership. Luis, thank you for being so kind and patient with me during my frustration. You truly displayed why you are the boss and it wasn’t unnoticed. Thanks again!! More
Other Employees Tagged: Matt Shipley , Adam in service was also amazing!!
November 08, 2025
Five Stars for Courtesy Nissan! I had an outstanding experience at Courtesy Nissan. From the moment I arrived, I was treated with genuine respect and professionalism. The team answ I had an outstanding experience at Courtesy Nissan. From the moment I arrived, I was treated with genuine respect and professionalism. The team answered all my questions thoroughly, matched the price I was hoping for, and handled everything honestly and efficiently. The process was smooth and stress-free, and I truly felt like a valued customer. I highly recommend Courtesy Nissan to anyone looking for a dealership that puts integrity and customer service first! More
Other Employees Tagged: Josh Rankin
November 02, 2025
I'm so Happy and impressed with Matt and all of the dealership 100 Stars dealership 100 Stars More
Other Employees Tagged: Steve Toland, Dennis Le, Adrian Pasqualini, Brandon Priemer, Matt Shipley
October 26, 2025
Everyone was amazing. Robert is the best young man. So nice, polite, kind great guy. Robert is the best young man. So nice, polite, kind great guy. More
Other Employees Tagged: Robert Coleman, Brandon Priemer
October 13, 2025
Everyone was great and worked with me very well to get me in a car!! in a car!! More
Other Employees Tagged: Robert Coleman
September 15, 2025
Rude. Not a person who want to buy a car from. Stay away. He’s out to make money at all costs and would rather have a car go to auction than make a deal. Not a person who want to buy a car from. Stay away. He’s out to make money at all costs and would rather have a car go to auction than make a deal. More
September 04, 2025
I’m so glad that I got to meet this guy. He was amazing. Everyone should buy a car from Josh. Keep up the good work, dude. He was amazing. Everyone should buy a car from Josh. Keep up the good work, dude. More
Other Employees Tagged: Steve Toland, Dennis Le, Brandon Priemer, Josh Rankin
September 03, 2025
Honestly,the best car buying experience ever. Matthew made us feel comfortable,informed and like family. Steve was kind caring and sincere. Will recommend to friends and family . We appreciate al Matthew made us feel comfortable,informed and like family. Steve was kind caring and sincere. Will recommend to friends and family . We appreciate all your hard work. Thank you guys! More
Other Employees Tagged: Matthew Disbrow, Steve Krajenke

