Marcus Riff
Marcus Riff at Huston Cadillac GMC

Marcus Riff

Sales & Leasing Consultant

Huston Cadillac GMC

21500 HWY 27
Lake Wales, FL 33859

Contact Me
4.9
442 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Dealership Experience

16 yrs, 1 mo

Industry Experience

45 yrs, 5 mos

Specialties & Trainings

Certified Mark Of Excellence

4.9

442 Reviews

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442 Reviews of Marcus Riff

November 12, 2025

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Marcus Riff and Craig Bailey are the absolute best you can find at any dealership! Nick the sales manager is also phenomenal! Dave Huston is the best owner anywhere in Florida. A true man of his word and More

by Ghuntsbig
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer , Craig Bailey is absolutely the best in the business!

Nov 14, 2025

Huston Cadillac GMC responded

Thank you so much for the amazing feedback! We’re thrilled to hear that Marcus, Craig, and Nick made such a strong impression, and we truly appreciate your kind words about Dave as well. Our team works hard to deliver outstanding service, and it means a lot to know their efforts made a difference. Thank you for choosing us, and we look forward to serving you again! -The Huston GMC Team

November 01, 2025

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There is a reason why we have dealt with this dealership for over 20 years...integrity is above remarkable. Everyone is so friendly and knowledgeable. We trust Huston to do the best for us. More

by Sharon
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer , Jim Lawson

Nov 03, 2025

Huston Cadillac GMC responded

Thank you, Sharon! We’re truly grateful for your continued trust and loyalty over the past 20 years with Huston GMC. It means a lot to hear that our team’s integrity, friendliness, and knowledge have made such a lasting impression. We look forward to serving you for many more years to come! -The Huston GMC Team

October 29, 2025

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Mark was absolutely amazing at Houston Cadillac! My husband surprised me with a 2025 Cadillac Escalade, and Mark made the entire process so smooth and enjoyable. When we went back the next day, he e More

by Orileyfamily2022
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Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan , Richard

Oct 30, 2025

Huston Cadillac GMC responded

Thank you so much for your wonderful review! We're thrilled to hear about your experience with Mark and the team at Huston GMC. It's fantastic that you and your family felt so welcomed and taken care of during your purchase of the 2025 Cadillac Escalade. We truly appreciate your kind words and recommendation. We look forward to seeing you again soon! -The Huston GMC Team

October 20, 2025

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Mark and his team made my car-buying experience absolutely fantastic! They were so honest and thorough, it was a breath of fresh air. When I got to the dealership, the car was exactly like it looke More

by maburrell
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Recommend Dealer
Yes
Oct 20, 2025

Huston Cadillac GMC responded

Thank you for your wonderful review. We’re delighted to hear that Mark and his team made your car-buying experience so positive. It’s great to know you appreciated their honesty, attention to detail, and efficiency. We truly value your trust and look forward to helping you again in the future. -The Huston GMC Team

October 18, 2025

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Very easy buying experience, they made us feel welcome and comfortable the whole process. Thanks More

by FunkKN
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Yes
Oct 20, 2025

Huston Cadillac GMC responded

Thank you so much for your kind words! We’re thrilled to hear you had an easy and comfortable experience with us. It was our pleasure to help, and we look forward to seeing you again in the future! -The Huston GMC Team

October 03, 2025

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Huston Cadillac always provides me with excellent customer service and that's why I keep coming back. More

by dolabella
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Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan

Oct 04, 2025

Huston Cadillac GMC responded

Thank you for your kind words! We truly appreciate your loyalty to Huston GMC and we're so happy to hear that you consistently receive excellent customer service. Looking forward to seeing you again soon! -The Huston GMC Team

October 03, 2025

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We’ve purchased several vehicles from Huston Cadillac over the years. Being this is our 6th Cadillac, We’ve always been treated like VIP’s and today was no exception. Clark Moulder is without a doubt one More

by GRYMKT97
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Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan, Clark Mulder

Oct 04, 2025

Huston Cadillac GMC responded

Thank you so much for your wonderful review! It's great to hear that your experience with Huston GMC has consistently been exceptional, and it's fantastic to know that Clark, Sean, Jim Lawson, and Jim Maggard have made such a positive impact on your visits. We truly appreciate your loyalty and your service as a retired military member. Our team looks forward to serving you again in the future and hope to continue providing you with a first-class experience! Safe travels in your new Cadillac! -The Huston GMC Team

October 02, 2025

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All of the staff we came in contact with were very friendly , kind , helpful and professional—- especially our sales person (Marcus)🤡👍 More

by mc44cass1
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Recommend Dealer
Yes
Oct 03, 2025

Huston Cadillac GMC responded

Thank you for your wonderful review! We're thrilled to hear that you found our staff at Huston GMC to be friendly, kind, and helpful. It is great to know that Marcus made a positive impression during your visit. We appreciate your feedback and hope to see you again soon! -The Huston GMC Team

September 30, 2025

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Exceptional Service at HUSTON Cadillac – Ask for Marcus! I recently purchased a 2025 Sierra EV Max Range in sleek all-black from HUSTON Cadillac in Lake Wales, Florida, and the experience was nothing sho More

by DARREN
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Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan

Sep 30, 2025

Huston Cadillac GMC responded

Thank you so much for your glowing review, Darren! We're thrilled to hear that your experience at Huston GMC was exceptional and that Marcus was able to assist you in finding the perfect 2025 Sierra EV Max Range. His dedication to customer service and product knowledge truly makes a difference. We appreciate your recommendation and look forward to welcoming you back to Huston GMC for any future needs. Enjoy your new vehicle! -The Huston GMC Team

September 20, 2025

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Marcus provided outstanding service—responsive, knowledgeable, and thorough in answering all my questions. He made the entire process smooth and enjoyable, resulting in the best car-buying experien More

by Josephnriccardi
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Jim Maggard, Nick Schirmer

Sep 22, 2025

Huston Cadillac GMC responded

Thank you so much for taking the time to provide such great feedback, Joseph. Our primary focus is to provide each and every customer with exceptional service. We also strive to answer every question and address every concern and it’s encouraging to know Marcus was able to show you our dedicated and personalized service. Don't hesitate to reach out if you have any further questions or needs. -The Huston GMC Team

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