With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 7 mos
Industry Experience
19 yrs, 10 mos
Languages Spoken
English
68 Reviews
Write a Review68 Reviews of Richard Ayala
February 06, 2026
I requested a transmission fluid change for my 2017 GMC Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a loaner car. I am very happy with the service done, and even after only 30-40 miles, ghd shuddering is nearly gone. More
February 05, 2026
Jesse was a pleasure to deal with and made the whole purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we nee purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we needed, right away. We are looking forward to doing more business with Jesse Conger and Vanguard, Sherman, TX.. More
Other Employees Tagged: Jesse Conger
January 15, 2026
Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. He answered every single question I had and was very knowledgeable of the vehicle. More
Other Employees Tagged: Kevin Hayes
January 05, 2026
very fast sevice just a little wait time but that was for make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself More
January 02, 2026
Awesome experience for me. Kevin conducted a very low pressure sale. He answered all the questions I had and made me feel right at home. I love my new truck and I encourage any Kevin conducted a very low pressure sale. He answered all the questions I had and made me feel right at home. I love my new truck and I encourage anyone looking for a new or used vehicle to give Kevin Hayes a call. More
Other Employees Tagged: Kevin Hayes
December 31, 2025
All good, very fast & easy. Matt was very helpful in explaining ever detail. Overall I was very satisfied with the deal. Matt was very helpful in explaining ever detail. Overall I was very satisfied with the deal. More
Other Employees Tagged: Matt Laster
December 29, 2025
Very quick and easy process. Very informative and didn't feel rushed to make our choice. Very informative and didn't feel rushed to make our choice. More
Other Employees Tagged: Ryan Peterson
December 23, 2025
Would buy from again. Great experience and no pressure by the salespeople. Made for a great purchase experience Great experience and no pressure by the salespeople. Made for a great purchase experience More
Other Employees Tagged: Kevin Hayes, Jesse Conger

