Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
66 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 6 mos

Industry Experience

19 yrs, 9 mos

Languages Spoken

English English

4.9

66 Reviews

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66 Reviews of Richard Ayala

January 15, 2026

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Employee Rating

Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. More

by graham2379
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

January 10, 2026

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The team took great care of me from throughout the entire sale process and follow-ups after. Overall, really good experience and will recommend. More

by KB
Recommend Dealer
Yes

Other Employees Tagged: Robbie Harris

January 05, 2026

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Employee Rating

very fast sevice just a little wait time but that was for make ready car just came off the truck . will be do more business here in the future. salesmen was great. my wife made this purchase by herself More

by patrick@bestwirecable.com
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Recommend Dealer
Yes

January 02, 2026

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Great experience for buying a vehicle. I will shop here first for my next one. Thanks Vanguard of Sherman!! More

by blondon
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Recommend Dealer
Yes

Other Employees Tagged: Jimmy

January 02, 2026

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Awesome experience for me. Kevin conducted a very low pressure sale. He answered all the questions I had and made me feel right at home. I love my new truck and I encourage any More

by samhollingsworth2828
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

December 31, 2025

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All good, very fast & easy. Matt was very helpful in explaining ever detail. Overall I was very satisfied with the deal. More

by rrdc1994
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

December 29, 2025

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Very quick and easy process. Very informative and didn't feel rushed to make our choice. More

by evan37
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Peterson

December 23, 2025

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Would buy from again. Great experience and no pressure by the salespeople. Made for a great purchase experience More

by raytaylor74743
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jesse Conger

December 08, 2025

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I don't know who Richard Ayala is cause I did not work with him. My sales person was great and everyone was great but the finance company I was put with has been a hassle which was why I did not give 5 st More

by tpbaxter76
Sales Price Transparency
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Recommend Dealer
Yes

December 08, 2025

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Great staff nice and easygoing process of purchasing a new vehicle ,everyone very informative and helpful More

by jwhite761ndfw
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Peterson, Matt Laster

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