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Rick Fullerton
Rick Fullerton at Beck Ford

Rick Fullerton

Sales Professional

Beck Ford

420 Palm Ave
Palatka, FL 32177

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4.9
74 Reviews

Dealership Experience

40 yrs, 11 mos

Industry Experience

40 yrs, 11 mos

4.9

74 Reviews

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74 Reviews of Rick Fullerton

March 30, 2026

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Employee Rating

I had a very positive service experience recently. I brought in my bronco because the hardtop needed to be replaced under warranty. There is a known issue of them cracking. More

by JKM
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Bill Clark

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March 15, 2026

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Employee Rating

Everyone in sales / finance were super friendly, courteous, and easy to work with. The facilities are older and there is a lot of remodeling going on currently which gives a negative first impressi More

by Rich
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Emma and PJ. There was another salesman helping out but did not get his name.

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Mar 23, 2026

Beck Ford responded

Thank you for sharing your experience, Rich! We’re glad to hear our sales and finance teams made everything smooth and easy. We appreciate your patience with the remodeling—our goal is to improve the space while keeping service top-notch, and it’s great to know that came through despite the construction.

February 20, 2026

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Employee Rating

Always professional and friendly. We appreciate Joel and the entire staff as they go above and beyond! More

by Breck
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Buckes, James May, Joel Price, Joe Breedlove

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Feb 23, 2026

Beck Ford responded

We really appreciate you taking the time to share this, Breck! Joel and the whole team put their hearts into making every visit smooth and personal, so it’s great to hear it made a difference for you. Thank you for recognizing their effort — it truly means a lot to all of us!

February 14, 2026

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Employee Rating

Great dealership. Did not hassle me or try to force me into a vehicle, very helpful and got me the best deal possible. More

by jdw1191
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
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Feb 17, 2026

Beck Ford responded

Thank you! We’re so glad you had a great experience and felt comfortable throughout the process. It means a lot to hear we could help you get the best deal without any pressure!

January 28, 2026

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Employee Rating

Ease of doing business! !!! Love this dealership. Always friendly, fast and makes you feel like family when leaving. More

by Jinky73
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Buckes , Emma Nettles and PJ

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Jan 28, 2026

Beck Ford responded

Thank you so much! We love hearing that you enjoy the ease of doing business with us. Our team truly strives to make every visit friendly, fast, and welcoming—like family. We appreciate your loyalty and look forward to taking care of you again soon!

January 18, 2026

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Employee Rating

Pj,Ike and Rick and hands down the absolute best and work miracles for the customers!! More

by jesserogers04
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ike Ettinger , Pj

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Jan 19, 2026

Beck Ford responded

Thanks, Jesse! We appreciate the amazing compliment. PJ, Ike, and Rick truly go above and beyond for our customers, and we’re thrilled to hear their efforts made such a positive impact. We’ll be sure to share your kind words with them—they’ll really appreciate it. Let us know if we can ever help you with anything. We appreciate your trust in Beck Ford!

January 11, 2026

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Employee Rating

I think that were great . that really got me what I needed and very helpful..thank you Beck..I would recommend them to anyone else I am very happy with all that did for me. More

by carolyngoree686
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Buckes, Ike Ettinger, James May, Joel Price, Jeremy Ricks, Joe Breedlove, Mimi Chavez, Mike Harrison, Rexx Graham

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Jan 13, 2026

Beck Ford responded

Thank you for your kind words, Carolyn. We’re pleased to know our team was helpful and able to get you exactly what you needed. We truly appreciate your recommendation and are grateful for the opportunity to serve you. Please don't hesitate to reach out to us if you need anything on the sales or service side of our dealership.

January 09, 2026

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Employee Rating

Fantastic Experience with Rick Fullerton and the team at Beck Ford. Excellent communication and willingness to make sure we had exactly what we wanted. More

by JFREEMAN21
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brian Freeman, Ike Ettinger, Mike Harrison , PJ Knipp

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Jan 13, 2026

Beck Ford responded

Thank you for taking the time to share your experience. We’re pleased to hear that Rick Fullerton and the Beck Ford team provided excellent communication and ensured you received exactly what you were looking for. We appreciate your trust in us and look forward to serving you again in the future.

December 21, 2025

Dealership Rating
Employee Rating

Rick and the rest of the team always make it enjoyable to purchase from Beck Ford. I've bought a couple cars/trucks from them and they made sure I was satisfied, even putting on a tonneau cover at the last m More

by Barefoot Marketing LLC
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ike Ettinger

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Dec 22, 2025

Beck Ford responded

Thank you for the great feedback and for being a loyal Beck Ford customer. We’re glad to hear Rick and the team continue to make your purchasing experiences enjoyable and go the extra mile to ensure your satisfaction—even with last-minute requests. We truly appreciate your continued trust and look forward to helping you again in the future.

December 14, 2025

Dealership Rating
Employee Rating

Great service, easy scheduling. Recommend the remote service. It is a great time saving service More

by JMCCLELLAN65
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Jeremy Ricks , Jason Hudson

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Dec 22, 2025

Beck Ford responded

Thank you for the great feedback. We’re glad to hear you found scheduling easy and that our Mobile Service saved you time. Convenience and efficiency are important to us, and we appreciate your recommendation. We look forward to assisting you again in the future.

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