My name is William Cole. I was born and raised in Heidelberg, Germany and have been in the US for 14 years and 6 of those in lovely Austin, Texas. In my free time, I enjoy hiking with my dog, reading, bouldering and playing soccer. My passion at work is to make the buying experience as pleasurable and easy as possible. I look forward to meeting you all!
Read more24 Reviews
Write a ReviewDealership Experience
8 yrs, 10 mos
Industry Experience
16 yrs, 1 mo
Languages Spoken
English
German
Employee Video
24 Reviews of William Cole
May 21, 2026
Buen servicio y muy buenas personas y paciencias. Le agradezco mucho por su tiempo gracias Le agradezco mucho por su tiempo gracias More
Other Employees Tagged: Juan Amaro, Alejandro Gonzalez, Enrique Zamora, John Lane, Jose Vargas, Orenzo Brown, Raven Rivera, Reggie Collins, Sebastian Espana
May 06, 2026
A great experience! The buying process was straightforward and easy. Thanks, Juan and the whole sales team! The buying process was straightforward and easy. Thanks, Juan and the whole sales team! More
Other Employees Tagged: Juan Amaro
April 13, 2022
I cannot praise William Cole enough for his kindness, compassion, professionalism and first class service. From the moment I inquired about the Highlander we have been searching high and low for, he has compassion, professionalism and first class service. From the moment I inquired about the Highlander we have been searching high and low for, he has been promptly responsive, honest, informative, and client focused- he wasn't just a salesperson, he was a consultant and master at his field. Just one example of this is assisting me with the test drive and sale of the vehicle with a one year old... He came to our house, allowed me to do the test drive with patience and grace. When I told him I needed to return a defective vehicle I purchased from another dealership and would be left without transportation, he offered to pick me up and take me where I needed to go. His follow up was phenomenal. Even though the vehicle was not meant to be, I will be referring him to my dearest friends and colleagues as I have 110% trust that they will be in the best of hands. Thank you William, you have certainly raised the bar. More
February 17, 2022
I had the best car purchase experience with Will. He was easily accessible both at the dealership and by phone, email, and text. He was always cheerful, patient at answering all my questions without He was easily accessible both at the dealership and by phone, email, and text. He was always cheerful, patient at answering all my questions without making me feel put off, and very informative about the car's features--even showing me features about which I didn't know to ask. I appreciated that he was funny and not aggressive or pushy, but really listened to what I was looking for in a car. I asked him to keep me informed about inventory and he did as promised. Overall just a great personal vibe that impacted my experience. TBH, the dealership office looked a little sad and dingy, but I'm hoping that means they are using extra money to compensate their awesome employees like Will. I don't need fancy facilities, but I do want to know that my car will receive quality auto care and employees have good working conditions -- that would boost my confidence in bringing my vehicle back for maintenance and to invest in my relationship with a hometown dealership for my family. More

