At SouthWest, your Dealership for Life, our goal is to develop a long-term relationship with you and your family. As a preferred customer, you are entitled to valuable discounts, complimentary service items,and a VIP membership standing. Each time that you use your SouthWest Promise Rewards Card you will accumulate points that can be exchanged for discounts towards your next vehicle purchase. It's simple to use. You can check your point balance, the most up-to-date benefits for your card, monthly coupons, and much more 24 hours a day via the internet!