Athens BMW

THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW . .. TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another fo .. TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would. Daryl gave me a fair and honest trade value, advised me to wait until December when BMW’s year-end incentives and quota programs would be strongest, and followed through completely. He helped me unwind a tough situation and put me into exactly the vehicle I wanted, without marking up the money factor and without adding any unnecessary dealer add-ons. What really sets Daryl apart is accessibility and follow-through. He gave me his personal cell number and stayed responsive throughout all of November, answering my texts and questions without ever getting annoyed or brushing me off. That level of availability and professionalism is rare—especially from a GSM. The experience was rounded out by Steve in Finance, who didn’t push unnecessary products, clearly explained what actually made sense, and discounted the items I did choose. And it’s obvious that Mr. Willie, the GM, runs a tight ship—Athens BMW is organized, efficient, and gets things done. Because of how well this entire process was handled, I trusted Athens BMW enough to purchase another company vehicle from them as well. If you want transparency, integrity, and a leadership team that actually stands behind their word, Athens BMW—and Daryl specifically—are the real deal. More

Terry and Steve were extremely professional, friendly and went above and beyond to guarantee customer satisfaction! Thank you! went above and beyond to guarantee customer satisfaction! Thank you! More

I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve eve Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had. During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that. Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 more for my trade than anyone else. That level of transparency, pricing, and execution is almost impossible to find. I’m not a tire-kicker, but I’m not easy either. I had very specific must-haves: the deal had to be structured as a business lease under my LLC, with me only as the personal guarantor and no personal credit reporting. Steve in Finance made it happen — and even verified it directly with BMW Financial Services corporate. So, if you’re like me — a business owner who wants to lease through your company, keep your personal DTI low, and avoid adding new auto tradelines — Athens BMW and BMW Financial Services are the team to see. I’m not local to Athens; about 75 % of this deal was handled by text and email, and it was completely seamless. These guys can easily work with anyone nationwide — but if you’re within driving distance, do yourself a favor and visit the store. Dakota handled everything professionally from start to finish, Steve made the process smooth and transparent, Daryl (GSM) structured a deal no one else could touch, and Mr. Whitlow (GM) clearly runs the dealership with integrity and precision. I’ve bought BMWs from multiple dealers around the country, and Athens BMW is now my #1 choice for professionalism, pricing, and customer care. If you’re shopping anywhere in the Southeast, make the drive — this team is the real deal. 👏 More

I had a positive experience at the Athens BMW dealership. The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service team was impressive and demonstrated a high level of professionalism. I would definitely recommend them to others looking for a great car-buying experience. Thanks Terry, Ruby and Aaron! More

Each person on the staff - from sales to service to concierge - always goes above and beyond to welcome you and see that your needs are met! Joe has been so wonderful to make sure I’ve been happy with concierge - always goes above and beyond to welcome you and see that your needs are met! Joe has been so wonderful to make sure I’ve been happy with my purchase and I appreciate his willingness to please! More

Treated me with courtesy. Made me feel like they cared . Everyone was polite and respectful in dealing with me Made me feel like they cared . Everyone was polite and respectful in dealing with me More

Always get good service. Work is always performed in the time frame stated. The service advisor keeps in touch with you about any additional service that needs to discussed. Work is always performed in the time frame stated. The service advisor keeps in touch with you about any additional service that needs to discussed. More

Stephanie was great to work with. She knew exactly what we wanted and worked with us on the price She knew exactly what we wanted and worked with us on the price More