We live in Central Midtown Atlanta. If you are looking to purchase a car without feeling pressure to make the sale, along with a genuine positive experience, this is the place. We have been dealing with a sales representative, Mr.Joe Coleman, he is extremely professional, patient and informed. Athens BMW and Mr.Joe Coleman do not treat you as a customer, you feel more like family. If you are looking for a dealership skilled in the art of what is “The True Driving Machine” Athens BMW with Mr. Coleman leading the way, has consistently showed genuine concern about our needs and vehicle requirements.We have purchased seven BMW’s from Atlanta BMW dealerships and this was by far the most comfortable and pleasing expierence so far. Call Athens BMW first, you will be glad you did, no matter where you live.