I recently purchased my first BMW from Athens BMW, and I would recommend others to their business. Although I was very excited to be in a position to purchase a new (to me) BMW, I was very nervous about the type of customer service typically associated with BMW dealers. That is to say, I've heard that they can be off-putting, resistant to negotiation and snobbish. I shopped first at Taylor BMW in Evans, GA, which is closer to home, and they indeed fulfilled this expectation. Surprisingly enough, the salesman who test drove with me, however friendly, acted more like he worked for "Jim-Bob's used cars." The car was also listed about $3K over the KBB value. So, seeing a car that interested me on Athens BMW's website, I called ahead, arranged a test-drive with Mr. Blythewood, and drove 2 hours to Athens. Mr Blythewood was courteous, answered all questions about the car, did not insult my intelligence, and allowed the car to sell itself. Since he had another appointment, I conducted the sale paperwork with Mr Cook. Despite the fact that Athens BMW would have delivered the car to me as a courtesy, Mr Cook worked an hour and a half past closing to allow me to drive my new 3 series home that evening. He was very patient dealing with my lender, and gave me a $1000 discount off the asking price, which was very close to the KBB value. After the sale, I honestly wouldn't have expected or needed much more from the folks at Athens, but Mr Blythewood did follow up with the standard courtesy call. I asked him if it would be possible to get a second remote key and valet key for my car (at least $200 value), since my car only came with one key. He said he would look into it, no promises. But sure enough, a week later, I have received my extra key! My thanks go out to the team at Athens BMW, and I fully recommend them to others.