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Atlantic Toyota
Lynn, MA
1,027 Reviews
At Atlantic Toyota, conveniently located in the heart of Lynn, MA, we proudly uphold a legacy built on trust, value, and service.
Founded by longtime New England automotive dealer and resident David Rosenberg, Atlantic Toyota opened its doors in December 2024. David is the son of the late Ira Jack Rosenberg — a legendary figure in the local automotive community, known for his unwavering dedication to customer satisfaction.
With deep roots in the region and a passion for delivering outstanding service, we continue a tradition that began in 1979. Whether you're new to our showroom or a loyal customer, you’ll find that Atlantic Toyota is Driven by Value & Integrity in everything we do.
We invite you to experience the Atlantic Toyota difference — where every customer is treated like family.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
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Showing 1,027 reviews
March 04, 2025
This was the third car we have purchased with Mike Prach. As expected, the experience was professional and enjoyable, which is not a word often associated with buying a car. We give Mike 10 out of 10 stars. As expected, the experience was professional and enjoyable, which is not a word often associated with buying a car. We give Mike 10 out of 10 stars. More
by nancy
Employees Worked With
Michael Prach
February 19, 2025
Customer close to 30 years. Just the best customer services and dealers. Excellent quality Car services. Wish prices where low. Just the best customer services and dealers. Excellent quality Car services. Wish prices where low. More
by Miranda
Employees Worked With
Carmen Zelaya, Jeannette Ramirez
February 15, 2025
Always good service at Atlantic Toyota Top notch service always Service people are always willing to help I would recommend this dealer to anyone service always Service people are always willing to help I would recommend this dealer to anyone More
by Johnmcap
Employees Worked With
Jeannette Ramirez
February 14, 2025
Just bought a new Tundra from Carlos. Smooth, glitch free transaction. Carlos handled all the details perfectly and professionally. My second vehicle bought from Atlantic. Won’t be Smooth, glitch free transaction. Carlos handled all the details perfectly and professionally. My second vehicle bought from Atlantic. Won’t be my last. More
by Jimbo
Employees Worked With
Carlos Figueroa
February 13, 2025
If I could give negative stars, I most certainly would. Michael Prach is the epitome of a slimy car salesman -- say anything for a sale, leave you high and dry as soon as you sign on the dotted line. Nearl Michael Prach is the epitome of a slimy car salesman -- say anything for a sale, leave you high and dry as soon as you sign on the dotted line. Nearly everything he told me was a lie; from the rebates that I would get, to how long it would take to get my registration, to him being there to help with an issue with my other car. The list continues. Moreover, he's not even willing to "help out" a disabled veteran. It's not even help that he held back but rather a veteran's discount that he blatantly told my husband he didn't qualify for when in fact, he most certainly did. Don't buy your car from Atlantic Toyota, they're dishonest and disingenuous. But if you have no other choice and must shop there, for your own sanity DO NOT BUY YOUR CAR FROM MICHAEL PRACH! More
by Michael Conned Me
Employees Worked With
Jeannette Ramirez, Michael Prach
