BMW of Birmingham

Excellent Al is by far one of the best service advisors I have ever worked with, I am very pleased by his skills and professionalism, He will always be the pers Al is by far one of the best service advisors I have ever worked with, I am very pleased by his skills and professionalism, He will always be the person to go to at BMW. More

"Jeannie was wonderful" I best experience I have ever had buying a car. She was polite, caring, informative, just a lovely customer serviceperson. I would recommend any dream I best experience I have ever had buying a car. She was polite, caring, informative, just a lovely customer serviceperson. I would recommend any dreamer to this person. Thank you again, Jeannie. More

Excellent service I have just purchased my third BMW and my dream car. Shane McRay was the salesperson and was attentive and knowledgeable throughout the process. Every I have just purchased my third BMW and my dream car. Shane McRay was the salesperson and was attentive and knowledgeable throughout the process. Everyone at the dealership did an outstanding job. I look forward to many years of delightful driving. More

Great customer service It was great working with Shane McRay. Even though I do not live in the area, Shane kept me updated via calls, texts and emails. He was friendly, prof It was great working with Shane McRay. Even though I do not live in the area, Shane kept me updated via calls, texts and emails. He was friendly, professional and very knowledgeable and I enjoyed working with him. I will definitely call Shane at Tom Williams BMW again! More

Great Buying Experience Jeannie Swan, Client Advisor, made buying my new BMW a very pleasurable event. She is very thoughtful, courteous, and knowledgeable, answering all my Jeannie Swan, Client Advisor, made buying my new BMW a very pleasurable event. She is very thoughtful, courteous, and knowledgeable, answering all my questions before and after the sale. I was her 100th sale and she made the purchase a fun experience. Jeannie and her co-worker staff closed the deal in a very expeditious and professional manner. Thank you Jeannie, keep up the good work. More

Great Service, No Games. I had a wonderful buying experience with this dealership. I live out of state and bought a pre-owned vehicle over the phone, sight unseen. John Precis I had a wonderful buying experience with this dealership. I live out of state and bought a pre-owned vehicle over the phone, sight unseen. John Precise was great....honest, helpful and very easy to deal with. I feel like I got a great deal. The vehicle was just as described. I'm very happy with my purchase and highly recommend Tom Williams BMW. This is a professional, no games dealership. More

Great Service Robert was so helpful. I came in late in the evening after my daughters track meet and he was so patient and helpful. He is very knowledgable and top Robert was so helpful. I came in late in the evening after my daughters track meet and he was so patient and helpful. He is very knowledgable and top notch More

Jason was excellent I was looking for an inexpensive used suv to pull my horse trailer and was lucky enough to work with Jason Eldridge at the BMW dealership. Jason staye I was looking for an inexpensive used suv to pull my horse trailer and was lucky enough to work with Jason Eldridge at the BMW dealership. Jason stayed in-toucht over a couple of weeks and e-mailed vehicles and pictures to me as they were traded in. Also liked they he was very responsive to my text messages even though i probably sent too many We purchased a perfect Suburban and the whole thing was quick, easy, and fun. KATHY. More

great, friendly service Jeannie went the extra mile to make the purchasing experience as pleasant and easy as possible, She even picked me up at the airport, since I came in Jeannie went the extra mile to make the purchasing experience as pleasant and easy as possible, She even picked me up at the airport, since I came in from out of town to buy the car. More

Above and Beyond I purchased my first BMW approximately 8 years ago. In fact, 8 years is the longest I have kept a car...but I had enjoyed the vehicle purchased at To I purchased my first BMW approximately 8 years ago. In fact, 8 years is the longest I have kept a car...but I had enjoyed the vehicle purchased at Tom Williams immensely! There was no doubt I would own another BMW. Recently, I drove into Tom Williams BMW at their closing time (partly because I did not intend to purchase a vehicle that day - but in the few days to follow) and I did not want to be pressured by a salesman; I simply wanted to look at the inventory on the lot and return to make a purchase. Parker Rosenberger soon met me as I was looking at the vehicle I wanted to consider. He was extremely professional, courteous and knowledgable. I asked about the closing time...Parker responded "15 minutes ago" but offered to help without ever a feeling of being put at an indisposition. The end result of the Parker's sacrifice and willingness to help after closing hours impressed me....along with his gentle and "non-xxxxx" approach. Not only did I purchase the car...I ended up leasing another vehicle before leaving that evening. The transactions took us a few hours into the night , all beyond the normal operating hours. He facilitated several test drives to make sure I was making the best decision for my needs. Even as the midnight hour approached, Parker insisted on fully orienting me to both vehicles. Parker and the other professionals who remained after hours never gave me anything but the feeling they were genuinely happy to help make the transactions, moving cars in and out and never making me feel rushed; this was customer service ABOVE and BEYOND what I expected. I realized these professionals were sacrificing their personal time that could have been spent with their families. The BMW experience is ABOVE and BEYOND in many aspects...the covered maintenance, extended warranties and maintenance agreement, the super service received when bringing a car to the service department (Al Fortunado always makes have the car service a pleasurable and painless experience)...not to mention the technology and engineering of such great "machines". All of this including professionals like Parker and Al, the performance of my prior car, plus much more has made me BMW loyal. More