
BMW of Birmingham
Irondale, AL
Hours
Sales/Showroom
Monday 9:00 AM - 7:30 PM
Tuesday 9:00 AM - 7:30 PM
Wednesday 9:00 AM - 7:30 PM
Thursday 9:00 AM - 7:30 PM
Friday 9:00 AM - 7:30 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 418 reviews
Tom Williams BMW is the best! It's just that simple. Tom Williams BMW is the best there is! No hype. It is just a fact. I tell everyone about my experience with this one of a kind dealership. This is my Tom Williams BMW is the best there is! No hype. It is just a fact. I tell everyone about my experience with this one of a kind dealership. This is my second purchase with TWBMW. I was an instant loyal customer after my first experience. It was like joining a family. And, their stellar BMW Service Department is second to none. It was a no-brainer where to go for my next purchase. On this purchase, Sales Manager, John Scanlan, who helped worked out a great deal previously on a vehicle for my daughter, really came to the table on this purchase for me with a great trade-in value and found a way to make the deal make sense. The Finance Manager, Cy Cyphers also pulled out all the stops and utilized his deep knowledge and savvy to bring many unexpected benefits and incentives into play to help put me in much more car than I had ever dreamed of at a cost that I could truly afford. And none of this would have ever come to pass without my sales professional Noel “Zac” Grissett who helped pull this whole thing together from the inception. It began with some some friendly conversations which we have frequently when I am in for service or just a car wash. We talk about everything, but we talked a good bit about where I wanted to be with my next vehicle. He helped me think through the everything, from finding just the right vehicle, all the way to guiding me through the final purchase and to make this dream become reality. He makes it all seem effortless. He is a true pro. I have never had a automotive buying experience like this anywhere. Take it from a completely satisfied customer, you owe it to yourself to purchase your next vehicle from Tom Williams BMW. More
Professionalism and Dedication: Al has been my service advisor since the day I drove my BMW off the lot. Through flat tires, regular maintenance, and whatever other issues arise, Al Al has been my service advisor since the day I drove my BMW off the lot. Through flat tires, regular maintenance, and whatever other issues arise, Al has always delivered. He is trustworthy and extremely knowledgable. I never worry about the issues that arise with my BMW because I know that it will be taken care of. The professionalism, integrity, and dedication to service that Al shows reflects great credit upon himself and Tom Williams BMW. More
Exceptional service I've had service visits to Tom Williams BMW for three different vehicles. Each time, the level of service exceeded my expectations. Al Fortunato has I've had service visits to Tom Williams BMW for three different vehicles. Each time, the level of service exceeded my expectations. Al Fortunato has kept me well-informed, and the service has been exceedingly prompt. I can't commend them highly enough. More
Wonderful Experience - Wonderful People!!! I had the pleasure of working with Shane McRay (Sales) and Ron Durler (Finance) last Saturday, 02/21/2015. Shane and I worked via phone and email all I had the pleasure of working with Shane McRay (Sales) and Ron Durler (Finance) last Saturday, 02/21/2015. Shane and I worked via phone and email all week. I then drove 6 hours to meet Shane and test drive a few cars. He was extremely knowledgeable about every car I asked about - and trust me - I asked him A LOT of questions. We test drove a few cars and he helped me narrow it down to the right car for my wants and needs. Once the car was chosen, I met with Ron to pick out the best coverage/protection plans and to sign the paperwork. He too was very knowledgeable!! Every part of my experience was smooth. (My favorite part was talking with them - I felt like I'd known them both for many years - all just clicked. It's like car shopping with your best buds!!) I really appreciate their help – I will for sure stop to visit the next time I’m passing through town. More
Best Service Department in Birmingham Al Fortunato assistant manager of the Service Department keeps me informed about my car and really knows his stuff. I have owned Audi and Mercedes Ben Al Fortunato assistant manager of the Service Department keeps me informed about my car and really knows his stuff. I have owned Audi and Mercedes Benz and no one comes close to the excellent customer service Tom Williams BMW gives. I also would like to compliment the management for having a great loaner coordinator. I think Chris Teal does a great job with their loaner program. I would not want to keep up with how tuff a job like that would be. Keep up the GREAT work guys More
Great Service I never throught that a saleman can be so nice and could work with me to find just what I wanted and he work out two deals. He was kind and knew just I never throught that a saleman can be so nice and could work with me to find just what I wanted and he work out two deals. He was kind and knew just what to do. Rick is a great saleman and I would recommend him to everyone that I know that need a car. I had being to 3 other dealership and did not get the service that I got at Tom William. More
SGlover I enjoyed working with Karreem, he was very helpful. I love my vehicle, Karreem took care of me in a timely manner and showed me all of the features. I enjoyed working with Karreem, he was very helpful. I love my vehicle, Karreem took care of me in a timely manner and showed me all of the features. The buying process, was handled smoothly and professionally. More
Great valentine gift I am Ms. Robinson I just purchase a BMW Z with Mr. Larry it was a wonderful experience he was very professional and knowledgeable thanks, I am Ms. Robinson I just purchase a BMW Z with Mr. Larry it was a wonderful experience he was very professional and knowledgeable thanks, More
Fantastic Experience My husband and I spent a while searching for our dream car. We visited a few other BMW dealerships but were underwhelmed with the service. On a whim, My husband and I spent a while searching for our dream car. We visited a few other BMW dealerships but were underwhelmed with the service. On a whim, we found Tom Williams. We live in Atlanta but I was so pleased right from the start with Jason we made the 2.5 hour drive to Alabama to make our purchase. Jason went above and beyond to answer all of our questions pre-sale (which was so important for us being out of state). He took extra photos for us and extra care answering financing questions. It was our first time ever making a purchase through a dealership so we certainly had hesitations, but after our experience at Tom Williams we would do it again. We appreciated the no-hassle, comfortable and low-stress experience. It was wonderful that my husband and I had a chance to take our car out pre-purchase for a spin just the two of us so we could discuss in private as well. Cy helped us throughout the financing. We felt he gave us fair options and add-ons, but did not pressure us or make us feel uncomfortable throughout the process. Cy and Jason truly made our experience seamless. More
Fantastic! Everyone who assisted me was a real pleasure to work with. Shane McRay was my salesman and he was outstanding. Robert Fowler and Ron Durler were both Everyone who assisted me was a real pleasure to work with. Shane McRay was my salesman and he was outstanding. Robert Fowler and Ron Durler were both very friendly and helpful. I would recommend Shane, Robert, Ron and Tom Williams BMW to everyone! More