
BMW of Birmingham
Irondale, AL
Hours
Sales/Showroom
Monday 9:00 AM - 7:30 PM
Tuesday 9:00 AM - 7:30 PM
Wednesday 9:00 AM - 7:30 PM
Thursday 9:00 AM - 7:30 PM
Friday 9:00 AM - 7:30 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
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Showing 418 reviews
Professionalism at it's best!!!!! Larry is an awesome sales person! He was not only knowledgeable, but very patient, and courteous during the selection process, all with a 'smile' He h Larry is an awesome sales person! He was not only knowledgeable, but very patient, and courteous during the selection process, all with a 'smile' He helped me identify a vehicle that met my needs. And after the sale, Lee did an excellent job in taking me through the features on the X4.. Good job guys! More
Genius program Lee, who is the Genius that worked with me after our purchase is a real asset to Tom williams bmw the hands on tour of my X5. This car is amazing. Saf Lee, who is the Genius that worked with me after our purchase is a real asset to Tom williams bmw the hands on tour of my X5. This car is amazing. Safety was critical to my search in a new car. Had no idea I would enjoy driving so much. Lee,really showed me all short cuts and explained safety features in detail. Plus I had a great time ,Yeah! More
My BMW genius Great to work with my very own genius on my new x3. Thank you,Lee for showing me the ins and outs of my car & great customer service. Thank you. Great to work with my very own genius on my new x3. Thank you,Lee for showing me the ins and outs of my car & great customer service. Thank you. More
Excellent service!!!! Exceptional service and professionaism at Tom Williams BMW.highly recommend doing business with Chris and Lee.Chris found the best X3 for me.Lee, help Exceptional service and professionaism at Tom Williams BMW.highly recommend doing business with Chris and Lee.Chris found the best X3 for me.Lee, helped me figure out all the featureson the car .Outstanding Job! More
Very pleased! Great service! This dealership and salesperson tries to make things right! They seem to really want to be sure you're happy with all aspects of purcha Great service! This dealership and salesperson tries to make things right! They seem to really want to be sure you're happy with all aspects of purchase. More
Great Customer Service Pam is extremely diligent! She was consistent with sending me everything that became available that was within my search criteria. She didn't hound me Pam is extremely diligent! She was consistent with sending me everything that became available that was within my search criteria. She didn't hound me and make the process annoying but she did a great job of checking in on me to make sure I got what I wanted. Thanks Pam! More
EAGER TO PLEASE--every step of the way! I'm a new BMW owner. I knew what I wanted, so I had to order it… and wait. But Robert Brown kept me informed every step of the way from Germany to B I'm a new BMW owner. I knew what I wanted, so I had to order it… and wait. But Robert Brown kept me informed every step of the way from Germany to Birmingham! I was apprehensive about that fragile break-in period for a new car (this is my first new car in 25 years), but when I picked it up, they laughed and told me, "IT'S ENGINEERED TO DRIVE! JUST DRIVE IT!" And it has driven like a dream! (Was I really doing 95 mph to pass that car?) I didn't realize how hard all my other cars have been to drive! Tom Williams BMW is a huge dealership, so I figured I'd blend into the background after I made the purchase. Boy, was I wrong! Every time I've been there, people know my name, check on my concerns, and make sure I understand everything about my new car. The Encore Visit with Lee Kitchens was over-the-top! I ordered every gadget you can get on a BMW, so there has been much to learn! We were short on time due to my schedule, not his, but he made the most of every minute. It may not be a big deal to you, but I noticed that when he brought my car back after filling up the tank (part of the Encore experience), he replaced the seat position to MY setting. Little things count! I work A LOT, so I couldn't get out to the dealership for Karreem Battles to help me optimize my Harman Kardon sound system. No worries, he was able to talk me through it over the telephone! Al Fortunato was a prince in Service, and made me feel very comfortable. In short I highly recommend Tom Williams BMW for sales, finance, service, and the whole BMW experience! More
"BMW Genius " Lee, was beyond patient helping me establish a new Bluetooth connection, he was able to help me through the set up after waiting for over 25 minutes o Lee, was beyond patient helping me establish a new Bluetooth connection, he was able to help me through the set up after waiting for over 25 minutes on someone to help me in service.but regardless, Lee , was very helpful ,Great service and thank-you for taking the timeout with all the little tech questions I have.Thank you again. More
Very helpful Our BMW broke down on the interstate while we were headed home to Florida. Didn't know anyone at the dealership but they were very helpful in getting Our BMW broke down on the interstate while we were headed home to Florida. Didn't know anyone at the dealership but they were very helpful in getting it fixed and back on the road that day. A service tech named Russel Johnson even stayed overtime to fix our car and help us get back on the road. More
Most genuine person you would ever want to meet!!!!!!!! 4th purchase from this dealership, have NEVER been dissatisfied with any of our sales experience, but Jeannie....words cannot describe her. She's a gr 4th purchase from this dealership, have NEVER been dissatisfied with any of our sales experience, but Jeannie....words cannot describe her. She's a great asset to have. Can't wait to buy that next car!!!!!!!! More