BMW of Birmingham

Great experience buying and afterward I stopped by the dealership on a whim I had not given serious thought of buying a car until after the New Year but when I walked into the dealership I I stopped by the dealership on a whim I had not given serious thought of buying a car until after the New Year but when I walked into the dealership I was impressed immediately by the staff but it was my lucky day to get Jason to help me decide on which model etc. He was very knowledgeable, so polite with a great personality. My first BMW Jason and I were so excited. I've been back for my enform but Jason did not have a customer and came right over to speak with me about any concerns I had. I've been back again for car wash same thing so friendly and helpful. Jason is definately a valuable asset to this dealership. I hope he will be there each time I come in. More

First time buyer first time BMW buyer and it was a pleasure to have Kareem Battles be my sales assoicate. He was polite, detailed, and highly professional in all aspec first time BMW buyer and it was a pleasure to have Kareem Battles be my sales assoicate. He was polite, detailed, and highly professional in all aspects of the process and Lee, BMW genius took the time, that i expect when buying a vehicle of this type, to show me the functianlity of the car. he was very thurough and pleasent. Thank you More

Amazing experience start to finish, and beyond! I had my local BMW dealers (FL) searching for a vehicle with certain packages. They told me it would be nearly impossible to find this particular veh I had my local BMW dealers (FL) searching for a vehicle with certain packages. They told me it would be nearly impossible to find this particular vehicle, so I took it upon myself to search. I found the exact X5 I wanted at Tom Williams BMW! I called to speak with a Sales Associate, and was fortunate to be placed with Larry Carpenter. I was a little leery doing a car deal out of state, and sight-unseen, especially because the transaction would be involving a trade. I Told Larry Carpenter over the phone what I needed for my trade ($2k above what CarMax offered!), and he promised me he could do it. I drove for ten hours to Tom Williams BMW, just praying that Larry Carpenter was a man of his word. Much to my relief, not only is Larry Carpenter a man with integrity, he is a customer service guru and a BMW genius! He made me feel so welcome, and put me at ease immediately, reassuring me that the numbers we spoke of over the phone were solid. He made the transaction easy, quick, and efficient. He then gave me an amazing tutorial on the myriad of features. He blessed me, and sent me on my way. He has even reached out a couple of times to check on me! If you are in the market for a car and want the old-fashioned service, paired with modern expertise, give Larry Carpenter a call. I promise he will take outstanding care of you! More

Expectations Exceeded!! I had the pleasure of purchasing a new 2015 535d X Drive car from Jeannie Swan. I found Jeannie to be very knowledgeable and professional. She went ab I had the pleasure of purchasing a new 2015 535d X Drive car from Jeannie Swan. I found Jeannie to be very knowledgeable and professional. She went above and beyond in reviewing the car and features to me. I had many questions and Jeannie answered all of them in detail. I am totally satisfied with the car and the sales service provided. Purchasing a car from Jeannie Swan was a great experience! I highly recommend Jeannie Swan and Tom Williams BMW. More

Great service.... Thank you to the Zac, at Tom Williams BMW. And Lee, for their high quality customer service. Zac,made my purchasing experience a pleasure and I wo Thank you to the Zac, at Tom Williams BMW. And Lee, for their high quality customer service. Zac,made my purchasing experience a pleasure and I would highly recommend them to my family and friends. More

Great customer experience Best car buying experience ever. Professional, friendly, and dare I say it was the Best car buying experience.They went above and beyond to get my d Best car buying experience ever. Professional, friendly, and dare I say it was the Best car buying experience.They went above and beyond to get my deal done. Jason is a true professional and lee the BMW Genius was very knowledgeable and took the time and made sure that I,understood my new BMW ..... . More

Parker Rosenberger Over the past two years I have bought 4 cars from Parker and I always receive great customer service. He is very knowledgeable about the cars that he Over the past two years I have bought 4 cars from Parker and I always receive great customer service. He is very knowledgeable about the cars that he sells and make me feel right at home. I look forward to doing business with parker and Tom Williams for many years to come! More

Buying my first BMW Jeannie is, without a doubt, the best car salesperson that I have ever had the pleasure of buying a car. No pressure, patient, and very knowledgeabl Jeannie is, without a doubt, the best car salesperson that I have ever had the pleasure of buying a car. No pressure, patient, and very knowledgeable. She made the process of buying my BMW magical and fun. Everyone I met at Tom Williams BMW was friendly and helpful and made my experience very pleasurable. I will recommend Jeannie Swan and Tom Williams BMW to anyone looking to buy a BMW. As for Jeannie, I cannot imagine anyone making the car buying process more fun for me and she definitely understood my needs and wants. Thank you, sweet lady. You are the best. More

Car Buying Made Easy Jeannie Swan is the best person to work with to buy a car. She actually does most the work, but she makes it seem easy. She listens and hears you Jeannie Swan is the best person to work with to buy a car. She actually does most the work, but she makes it seem easy. She listens and hears your concerns. If she doesn't know something she will readily admit it. Immediately she seeks the answer for you. Before you know it she addresses your other concerns even after you may have forgotten them. She is patient and very pleasant. I couldn't have asked for a better experience. More

Thank you, Jeannie. I purchased my wife a new 2007 BMW sedan several years ago - and I fell in love with it...I had thought several times about buying myself a BMW but ha I purchased my wife a new 2007 BMW sedan several years ago - and I fell in love with it...I had thought several times about buying myself a BMW but had a relatively new Explorer Eddie Bauer and had no reason to shop for another vehicle - until I stopped in and had a conversation with Jeannie. I had been driving an SUV since 1991 and certainly did not want to settle for a sedan. Jeannie showed me several X5 vehicles and I knew that I had to have one. I was very pleased with the manner Jeannie handled the transaction. Since that time she has followed up with me and asked if i needed additional help. I had very positive experiences with Brooke Moseley in Accounting, Sterling Scott in Service, and with Riley Fuller also in the sales department. I would certainly recommend Jeannie and her co-workers to my friends and family if they are car shopping...thank you, Jeannie... More