BMW of Birmingham

A very comfortable sales process! We were buying a used BMW. We got to inspect underneath the car and all other areas without hesitation by our Sales Professional Brooke Moseley. She We were buying a used BMW. We got to inspect underneath the car and all other areas without hesitation by our Sales Professional Brooke Moseley. She was very knowledgeable allowed us plenty of room to get to know the car prior to buying. We enjoyed the experience and the car was beautiful when we came back to pick it up. I would recommend Tom Williams BMW and Brooke Moseley. More

Quick and professional I took my X3 in for service and the staff was incredibly friendly. Taylor was quick and efficient with my service. Very satisfied! I took my X3 in for service and the staff was incredibly friendly. Taylor was quick and efficient with my service. Very satisfied! More

First time BMW owner and trip to Tom Williams servce I bought a used BMW and took to it Tom Williams BMW service to get a few questions asked and just to talk to a service adviser about the vehicle in ge I bought a used BMW and took to it Tom Williams BMW service to get a few questions asked and just to talk to a service adviser about the vehicle in general. I could not have been more impressed with Allen and Troy. They were very knowledgeable, courteous, and willing to do whatever it took to assure I got my questions answered and was satisfied. They did not kill me with kindness and instead were professional and friendly. I felt like I was talking to someone I could trust. I had a small issue, no fault of theirs at all, and expected to get into a discussion about the issue and fight for my side of the story. I got nothing of that all. I brought the issue to their attention and they simply said "no problem, we will take care of it", period, end of story, no hassle, no "fighting" to convince them of my side and that they should take care of it. If all dealers and other businesses that have to deal with the public face to face had employees like Allen and Troy and treated their customers the way they treated me then the world would certainly be a better place. I am relatively hard to impress and these two immediately surpassed my expectations. Give them a raise or a day off - they earn and deserve it More

4 cars purchased from Tom Williams I bought 3 BMWs and 1 Mini from Tom Williams and rate my experiences as excellent. Although I have a BMW dealer in my town, I feel more comfortable wi I bought 3 BMWs and 1 Mini from Tom Williams and rate my experiences as excellent. Although I have a BMW dealer in my town, I feel more comfortable with Tom Williams BMW and especially Zac. Zac sold me 3 BMWs; he is professional, friendly, and tries his best to make the deal work. He and other staff are never pushy. I always get a fair appraisal for my trade ins and good pricing for the new vehicles. I also bought a Mini from Tom Williams. Valerie was my SA and she was awesome. The fact that I bought 4 cars from Tom Williams with the same SA says it all. The service department personnel are great and I trust them. I definitely recommend Tom Williams BMW and Mini; and Zac and Valerie as the SAs. More

Second car with Tom Williams and another great experience I just completed my second car transaction with Larry Carpenter of Tom Williams. Larry is knowledgable about BMWs but is low key and doesn't pressure I just completed my second car transaction with Larry Carpenter of Tom Williams. Larry is knowledgable about BMWs but is low key and doesn't pressure a sale. Larry was the biggest part of my return business to Tom Williams. He's a class act. I like the way the dealer handled negotiations and delivery was a red carpet experience. The finance team was outstanding. Having had a previous car with Tom Williams I have also had only positive experiences with the service department. This has NOT been the case elsewhere with other brands. I will definitely work with this dealer in the future and would recommend them without hesitation. More

Excellent customer service I have used this dealership on 3 occasions I have bought 2 cars and my son bought one. Zac goes out of his way to be helpful and to make the" deal " w I have used this dealership on 3 occasions I have bought 2 cars and my son bought one. Zac goes out of his way to be helpful and to make the" deal " work. Service very helpful. Love the BMW product More

Great experience Service was great!!! Zac explained everything thorough because I had a lot of questions but he was very patient with me.. Will most definitely be send Service was great!!! Zac explained everything thorough because I had a lot of questions but he was very patient with me.. Will most definitely be sending more customers and coming back myself. Thanks Mr Zac!!! More

Brought my BMW X5 to Tom Williams for servicing. Was met by service advisor Al. He made a quick review of my vehicle. Told me it was all covered under warranty and that Casey would be handling the repair wo by service advisor Al. He made a quick review of my vehicle. Told me it was all covered under warranty and that Casey would be handling the repair work on it. Al arranged for a loaner vehicle. A few hours later he called me and told me the vehicle was finished. When I came out to pick up my X5 , it had been washed and vacuumed, and there was no charge for the work performed. More

great service, really took care of me, nice car, thorough sales team, trustworthy, dependable, fast.. would definitely recommend to anyone looking for a bimmer.. I'll be back sales team, trustworthy, dependable, fast.. would definitely recommend to anyone looking for a bimmer.. I'll be back More

I have bought every car I've owned in the last eight years from Kareem and Tom Williams. This is true even though I now I live 100 miles away. I offer them a chance to beat or match any other dealer's years from Kareem and Tom Williams. This is true even though I now I live 100 miles away. I offer them a chance to beat or match any other dealer's price and they always do. There are no surprises and I always get what I pay for. More