
BMW of Birmingham
Irondale, AL
Hours
Sales/Showroom
Monday 9:00 AM - 7:30 PM
Tuesday 9:00 AM - 7:30 PM
Wednesday 9:00 AM - 7:30 PM
Thursday 9:00 AM - 7:30 PM
Friday 9:00 AM - 7:30 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:00 PM
Sunday Closed
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Inquired about purchasing a used car from them and they were going to try to add a $600 charge for some paint protection. Never heard of adding paint protection for a used car. Rip-off were going to try to add a $600 charge for some paint protection. Never heard of adding paint protection for a used car. Rip-off More
Poor CPO Sales Experience-- Look Elsewhere! I attempted to purchase a CPO 5 series online as I live in Texas. I was dealing with Mercury Amadeus, a salesman at the dealership. I asked that I attempted to purchase a CPO 5 series online as I live in Texas. I was dealing with Mercury Amadeus, a salesman at the dealership. I asked that he send me a sales quote so I could see the final numbers. I stated that I was willing to fly from Dallas to Birmingham, the very next day to pick up the vehicle. Mercury failed to follow up with me in a timely manner. When he did, he added 2,000 in additional fees/service items to the quote. It really would take an act of God to be able to purchase a vehicle online from this dealership. I was speaking with them on a Monday through Wednesday. How many cars are they actually selling during this time? As a former Mercedes E class owner, this was my first experience with a BMW dealership as I was considering trying something different. Honestly, I felt unimportant to this dealership and that my time was not respected. This was totally due to my dealings with Mercury. For example, one email said I had to pay sales tax then the next email said I would not have to pay sales tax, etc.. just incompetent. Based upon my experience, I think I will probably return to purchasing a certified pre-owned Mercedes. More
I had both My BMW X5 and my BMW 528i repaired at this Service Department. One was in conjunction with a factory recall. Within a week, and with less than 100 miles driven after the initial repair, both Service Department. One was in conjunction with a factory recall. Within a week, and with less than 100 miles driven after the initial repair, both were back in the shop for another repair. Getting BMW of Birmingham Service Department on the phone was near impossible and took several call to get a human on the other end of the call. The moral of this story is this: As long as I own any BMW, it will never again darken the door of the BMW of Birmingham Service Department for ANY REASON!!!!!! More
Awful communication and service Purchased an extended warranty with my used vehicle purchase. Once I sold the vehicle I went into the dealership to cancel the warranty on the car th Purchased an extended warranty with my used vehicle purchase. Once I sold the vehicle I went into the dealership to cancel the warranty on the car that was sold. I signed all the paperwork with Ron Durler and was told the refund would process and be in the mail to me in 4-12 weeks. 6 months have passed and no refund as well as my old policy on the vehicle I sold is STILL active.. I have called the dealership numerous times and left numerous voicemails with no response or call back. I have left multiple voicemails with the GM Greg Rothfeldt that have not been returned as well. The dealership is more than glad to sell you the extended warranty but not willing to be responsible in canceling the extended warranty when the vehicle is sold. I am now having to pursue legal action against this dealership for the issues listed above all because someone can NOT do their job! I would not advise anyone to do business with BMW of Birmingham now or in the future. Buyers beware! More
Disappointed to say the least Purchased a CPO BMW 328i. Traveled from TX to pay and pick up the car. A Simple transaction all cash transaction. All relevant information completed Purchased a CPO BMW 328i. Traveled from TX to pay and pick up the car. A Simple transaction all cash transaction. All relevant information completed online before traveling to AL. Arrived at the dealership. The car was ready, the sales person was ready. The finance director was not ready. No paper work no title, Nothing is ready. After waiting for about 2 hours, Mr. Duller, the finance director, attempted to sell me a bunch of overpriced extras for no particular reason. Three hours later the paperwork was completed but no title. Mr. Duller promised to FedEx the documents and title to my TX address within a day. It took more than 2 months to finally get the package. Mr. Duller did not return voice mail or emails ever. I had to call the general manager to get things moving and finally register the car in TX. The car tool set was missing a couple of tools. Emailing and calling did help. No post sale follow-up and no reply to communication. All in all, happy with the car, but disappointed by the dealership. With more that 40 years of buying cars, it was the worst experience by far thanks to Mr. Ron Duller. More
Read the Fine Print I bought an extended 50,000 mile service plan only to discover it covered a period of only 2 years. No mention of the length of the time period was m I bought an extended 50,000 mile service plan only to discover it covered a period of only 2 years. No mention of the length of the time period was made at the time of purchase. I also discussed buying a new X5 last year and found the sales manager almost impossible to deal with, so I bought my new car elsewhere. My conclusion in dealing with BMW of Birmingham for several years is that they have a quality product, a dedicated and quality service team but it is unfortunately "Buyer Beware" in dealing with them. I'm choosing to take my business elsewhere in the future. More
Terrible No customer service or communication. Talked with a Todd Weeks and had questions regards some of the paperwork and was told Bill Powell the Sales Man No customer service or communication. Talked with a Todd Weeks and had questions regards some of the paperwork and was told Bill Powell the Sales Manage would call me. I told Mr. Weeks the 45 minute window I would be unavailable to talk with Mr. Powell. Mr. Powell called called right in the middle of the time I was unavailable and did not leave a message. I called Mr. Powell back three times and left a message each time. No call back that day. Called and left messages with Mr. Weeks and Mr. Powell the next day and still no call back. I received a text from Mr. Weeks that Mr. Powell would call me in a few minutes. 10 hours later and still no call to ask a few questions. I would not recommend doing business with these type of people who refuse to call customers back. More
Great Experience Very easy buying experience. Everything went smoothly and professional. I worked with Oleg Ghilan and he was very professional and knowledgeable. H Very easy buying experience. Everything went smoothly and professional. I worked with Oleg Ghilan and he was very professional and knowledgeable. He continues to ensure that I am happy with my car. Would recommend to anyone that is looking to purchase. Thanks for everything. More
Outstanding! The whole experience from the very beginning was very detailed and professional. Just an outstanding overall experience. Oleg Ghilan was extremely h The whole experience from the very beginning was very detailed and professional. Just an outstanding overall experience. Oleg Ghilan was extremely helpful and knowledgeable! He continues to check with us to ensure we are happy and if there is anything else he can do to help. Thanks Oleg! Emily Hardinwas also extremely helpful with all the features of our car! More
Best in the business ! From start to finish treated my wife superb. A loaner was given just in case the maintenance / service due would take longer than a day. ( travel nurs From start to finish treated my wife superb. A loaner was given just in case the maintenance / service due would take longer than a day. ( travel nurse) . Our car was taken in and treated like new.(2014 328i). We were kept up to date numerous times and had ZERO problems getting scheduled. All car dealer ships should follow this lead, then again...all are not BMW !.. Thanks again for flawless schedule,loaner and service. Dustin Glover was our adviser and we drove away extremely happy. Sincerely, Mike and Judy Travis. More