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BMW of Eugene

Eugene, OR

4.7
253 Reviews

2100 Martin Luther King Jr Blvd

Eugene, OR

97401

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Showing 253 reviews

April 16, 2026

I purchased a BMW M2 from BMW of Eugene on March 6 and had it shipped to Florida. What I received was a car in unsafe condition. The tires were nearly worn out (4/32 tread), visibly cracked from what a More

by Murat
Recommend Dealer
No
Employees Worked With
Richard Schutt
Apr 16, 2026 -

BMW of Eugene responded

Hi, Thank you so much for purchasing your vehicle through BMW of Eugene! We truly appreciate your trust and are thrilled to have you as part of our Swickard family. We sincerely apologize for any lack of service you experienced—it’s not the standard we strive for, and we truly regret any frustration or inconvenience this may have caused. Your feedback is incredibly important to us. If you have any questions or need assistance, please don’t hesitate to reach out to customerexperience@swickard.com. Wishing you safe, happy, and enjoyable driving!

March 28, 2026

Terrible customer service I purchased a vehicle from the dealership and shipped it across the country when the vehicle arrives. It was missing the second key, digital key, bmw pillows that come with the XM, More

by G2berknj
Recommend Dealer
No
Employees Worked With
Brandon
Apr 03, 2026 -

BMW of Eugene responded

Hello, I am sorry to hear about your frustrating experiences. The Swickard Family strives for better communication and efficiency, so it is concerning to learn we have fallen short here. Thank you for this feedback; your comments have been forwarded to the store management team and someone is looking into this now.

January 20, 2026

Our salesman, Shawn was outstanding. His genuine ease and honesty made the entire experience comfortable and stress-free. He felt less like a salesperson and more like a trusted friend g More

by Tonya
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Butler , Megan Smith and Ann Bashir
Jan 21, 2026 -

BMW of Eugene responded

Hi Tonya, thank you for sharing your five-star feedback about Shawn and the team! We are so grateful for your business and we hope you will consider BMW of Eugene again. Thank You, Customer Experience Management customerexperience@swickard.com

January 19, 2026

Great customer service. Payton made sure I was comfortable while we were going through the process. Everyone else checked in on me as well. The car was amazing and ready to More

by jeana
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton Ash
Jan 20, 2026 -

BMW of Eugene responded

Jeana, thank you for choosing BMW of Eugene and for sharing your experience with Payton and our incredible team. It's fantastic to hear you felt supported and that your car was ready to hit the road when everything was finalized. Drive safely, and know we're always here for you! Thank You, Customer Experience Management customerexperience@swickard.com

January 18, 2026

Gary was very knowledgeable about the car that I was a looking at . He went above and beyond to ensure that I was aware of all the great features that the car offers. He also followed up after the purchas More

by LaAlani
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jake , Jordan, Shawn, Gary
Jan 19, 2026 -

BMW of Eugene responded

Thank you for sharing your excellent feedback about Gary's exceptional service at BMW of Eugene. We’re glad you felt supported throughout your car-buying journey. Congratulations on your purchase! Thank You, Customer Experience Management customerexperience@swickard.com

January 14, 2026

His name was Sean. He was real and honest with us. The other guy. Not so much More

by idrivetheshortbus
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sean
Jan 15, 2026 -

BMW of Eugene responded

Thank you for sharing your kind regards for Sean at BMW of Eugene. If there is anything else you would like to share regarding your other interactions to help us improve, please reach out. Thank You, Customer Experience Management customerexperience@swickard.com

December 28, 2025

We bought a new X3 in 2014 from Sam, a helpful and knowledgeable salesperson, and we kept it in tip top shape using the dealership's service department. On December 26, we bought an X1 with help firs More

by mwlsmith
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
J.R. Prakash (5 Stars)
Dec 29, 2025 -

BMW of Eugene responded

Thank you for your repeat business and kind words! We're glad our team continues to provide excellent service. Enjoy your new X1! Thank You, Customer Experience Management customerexperience@swickard.com

December 27, 2025

I want to say thank you to the entire BMW team, especially Payton and Josh, who are wonderful people, and also to the person in finance who helped me a lot. Thank you very much. More

by dav.ber6
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton & Josh, Debra Long
Dec 29, 2025 -

BMW of Eugene responded

Thank you for sharing your 5-star review of Payton, Josh, and the team! We appreciate your support and hope to see you back at BMW of Eugene down the road. Thank You, Customer Experience Management customerexperience@swickard.com

December 23, 2025

My experience over the last 8 years, has been wonderful. Yesterday, 12/22/2025, was no exception. My vehicle needed lower control arms replaced. Jake Myers worked really hard over the last two weeks to make More

by Thinblueline
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jake Myers
Dec 24, 2025 -

BMW of Eugene responded

We are so grateful for your continued business and support! Thank you for choosing BMW of Eugene and for sharing this fantastic feedback about our team. We will be sure to pass along your kind words to Jake, Aaron, and the rest of the crew! Thank You, Customer Experience Management customerexperience@swickard.com

December 23, 2025

Real folks who treat you fairly. Service is attentive, communicates clearly and goes the extra mile. More

by KincaidBridgetB
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
James
Dec 24, 2025 -

BMW of Eugene responded

Thank you for sharing your feedback about our team at BMW of Eugene! We are grateful to have you as a customer, Bridget. Thank You, Customer Experience Management customerexperience@swickard.com

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