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BMW of Eugene

Eugene, OR

4.7
253 Reviews

2100 Martin Luther King Jr Blvd

Eugene, OR

97401

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Showing 253 reviews

December 12, 2025

From the moment you thicken the place, his attention is pleasant and warm... Jones was very attentive and dynamic to give us the attention we wanted. His work was amazing. More

by Carlcolmenares10
Sales Price Transparency
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Debra Long
Dec 12, 2025 -

BMW of Eugene responded

It sounds like Jones made your visit unforgettable right from the start. Thank you for choosing BMW of Eugene and for your review. Thank You, Customer Experience Management customerexperience@swickard.com

December 09, 2025

I am wildly enthusiastic about the service I received at BMW in Eugene Oregon. James made my service appt. stressless and easy. I so appreciated how, as a woman, they did not talk down to me or act like I k More

by valeriejbrooksauthor
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
James Walker
Dec 10, 2025 -

BMW of Eugene responded

Thank you for sharing your experience with James and the team! We truly appreciate your kind words and your trust in us at BMW of Eugene. Drive safely, and we hope to see you again down the road, Valerie! Thank You, Customer Experience Management customerexperience@swickard.com

December 07, 2025

Payton was attentive, knowledgeable, and kind. Highly recommend Bmw Eugene. Overall, a five out of five experience. More

by criley58
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton, Josh
Dec 08, 2025 -

BMW of Eugene responded

We're delighted to hear that you had a five-star experience with Payton at BMW of Eugene. Thank you for the recommendation! Thank You, Customer Experience Management customerexperience@swickard.com

December 02, 2025

I was impressed by the dealership. I arrived at 10 am my appointment time and was immediately waited on by an employee (Mike) who started a new job with the company He worked for BMW More

by c_tholen
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Schrum
Dec 03, 2025 -

BMW of Eugene responded

Thank you for sharing your fantastic experience with Mike and the team here at BMW of Eugene! We are so pleased to hear that we could exceed your expectations, and we look forward to assisting you again. Thank You, Customer Experience Management customerexperience@swickard.com

December 01, 2025

JR was a wonderful salesman. He was very thoughtful and really made us feel like we knew what was going on every step of the way! More

by Lhawke448
Recommend Dealer
Yes
Employees Worked With
JR, Debra Long
Dec 02, 2025 -

BMW of Eugene responded

Congratulations on your new purchase! We're so proud to hear that JR made you feel comfortable and confident throughout the buying process. We appreciate your business and we hope to see you at BMW of Eugene in the future. Enjoy your new ride, and welcome to the Swickard family! Thank You, Customer Experience Management customerexperience@swickard.com

December 01, 2025

I purchased a vehicle from this dealership and have had nonstop suspension issues. Multiple service visits failed to find the root cause; staff repeatedly labeled the problem as “wear and tear” or that it More

by Thatguy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mike
Dec 02, 2025 -

BMW of Eugene responded

Mr. Whitaker, We are very aware of the aspects of your situation and communications with you. With all due respect, we disagree with the details of your review. We recommend that you take the vehicle to our sister store, Gresham Toyota, and allow them to diagnose the vehicle. We have top-tier mechanics at the BMW of Eugene location, but they are BMW-certified mechanics. You will be best served by Honda-certified mechanics instead. If they should have any questions at the Gresham store, please have them reach out to Mike Schrum, the Service Manager at BMW of Eugene. Thank you, Swickard Automotive Customer Experience Team

November 24, 2025

My salesman Ricky and the whole dealership made my purchase a pleasant experience. I highly recommend BMW Of Eugene. More

by Fourbypepe
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ricky Kitzel
Nov 25, 2025 -

BMW of Eugene responded

We're glad Ricky and the team made your experience so enjoyable! Thank you for choosing BMW of Eugene and for your recommendation. Thank You, Customer Experience Management customerexperience@swickard.com

November 21, 2025

Fantastic people and fantastic service! I love my new BMW X5. Financing was very honest! More

by lmover
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
James
Nov 24, 2025 -

BMW of Eugene responded

We are glad to hear that you had a fantastic time purchasing your BMW X5! It was our pleasure to assist you here at BMW of Eugene. Thank you, Customer Experience Management customerexperience@swickard.com

November 21, 2025

I was very surprised that they had to keep my BMW overnight to get the software updated. They stayed. Until the update was completed. They went the extra mile. More

by Timandkathypowellkathy powell
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Farmer, Ashley Wood, Greg Mckenney
Nov 21, 2025 -

BMW of Eugene responded

We're very happy to hear our team went that extra mile to update your software, Tim and Kathy! Thank you for choosing BMW of Eugene and for sharing your experience. Thank You, Customer Experience Management customerexperience@swickard.com

November 20, 2025

Payton was a phenomenal asset to us as we purchased our first BMW. We have always been HUGE Cadillac drivers. Payton helped us choose exactly what we were looking for and has flipped us from Cadillac fans More

by Jackie.fulk
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Payton Ash, Josh Garcia
Nov 20, 2025 -

BMW of Eugene responded

Jackie, thank you for choosing BMW of Eugene and for sharing your support for Payton and Josh! We're so happy our team made your first BMW purchase so memorable. Welcome to the BMW family! Thank you, Customer Experience Management customerexperience@swickard.com

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