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Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,329 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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6420 S 108th St

Franklin, WI

53132

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Showing 1,329 reviews

November 07, 2026

I dealt with Kal for the sale of my vehicle. He was very easy to work with. Clear communication and not high pressure. More

by LANDRSN07
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Zantow
Nov 07, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We're glad our team's straightforward communication and relaxed approach made your purchase easy. Thank you for choosing our dealership for your new Volkswagen Atlas. Pat Easterlin (General Sales Manager) (414) 525-1100

October 31, 2026

Anthony was incredibly great to work with and was super accommodating to our needs through every step of the process. Him and his dealership went above and beyond to find us the exact car that we were look More

by Ryan
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 31, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Our team was happy to help find the exact Volkswagen Atlas you wanted and bring it over from a neighboring dealership. We’re glad Anthony was attentive to your needs and helped you feel comfortable throughout your purchase. Your recommendation means a great deal to us! Pat Easterlin (General Sales Manager) (414) 525-1100

October 30, 2026

Omg it was so easy and fast I told all my friends and family about this amazing place More

by RAINEERAE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Imig
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 30, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We're happy your Volkswagen Atlas Cross Sport purchase felt effortless and moved along quickly. Your recommendation to friends and family means a lot to our team. Pat Easterlin (General Sales Manager) (414) 525-1100

October 24, 2026

Very nice helpful people their willing to help with whatever needs or questions that you may have they go over all of it in good detail More

by ramsay06
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 24, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Boucher Volkswagen Marketplace of Franklin. Pat Easterlin (General Sales Manager) (414) 525-1100

October 23, 2026

Dealership was clean, efficient, teansparent. We were helped promptly and the purchase process itself was comparitively quick. More

by caleb.boecker
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 26, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Pat Easterlin (General Sales Manager) (414) 525-1100

October 21, 2026

Very positive and help from sales to funance A very good exlerience I will be back More

by Tillmann_joe
Recommend Dealer
Yes
Employees Worked With
Michael Tillmann
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Tillmann
Oct 21, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Our team enjoyed guiding you through the sales process and finance for your new Tiguan. Hearing that you'll be back means a lot to our team. Pat Easterlin (General Sales Manager) (414) 525-1100

October 15, 2026

Anthony provided us with a great experience. He was patient, helpful, and took the time to walk us through all the available options. We really appreciated his excellent customer service. More

by musk_dine
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 16, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Knowing that Anthony’s patient guidance and support made your Volkswagen Atlas purchase seamless is rewarding. Your praise for his excellent customer service means a great deal to our team. Pat Easterlin (General Sales Manager) (414) 525-1100

October 08, 2026

Michael was professional and welcoming from the beginning introductions. He actively listened and followed up with us appropriately. He was courteous and upfront. I’d plan to purchase another vehicle from More

by SLIN
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Tillmann
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 08, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Your mention of Michael’s attentive listening and upfront service reflects our sales team’s commitment to honest support. It’s rewarding to know you plan to return to Michael for your next Volkswagen Atlas. Thank you for choosing our dealership for your Atlas purchase. Pat Easterlin (General Sales Manager) (414) 525-1100

October 07, 2026

I was well welcomed and given an opportunity to interact with the car before the lease More

by HARRYWAO
Recommend Dealer
Yes
Employees Worked With
Dennis Vranic
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dennis Vranic
Oct 08, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for taking the time to write this review and let us know how we are doing. Our customers are our top priority and your feedback is greatly appreciated! All of us at Boucher Volkswagen Marketplace of Franklin are glad to have you as a customer. Pat Easterlin (General Sales Manager) (414) 525-1100

September 24, 2026

Process was easy and employees were great to work with. , I will define be back to a Boucher dealership. More

by SMRECHT
Recommend Dealer
Yes
Employees Worked With
John Huey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Huey
Sep 24, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Our team enjoyed guiding you through the purchase of your used Tiguan. Knowing you’ll choose us again is rewarding. Pat Easterlin (General Sales Manager) (414) 525-1100

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