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Boucher Volkswagen Marketplace of Franklin
Franklin, WI
1,242 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day.
There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life.
When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
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Showing 1,242 reviews
July 26, 2025
Over the past 10ish years, I have purchased 8 vehicles from Boucher dealerships. Most have been at the Janesville location. This particular time was at the Franklin location and it has been by far the wor from Boucher dealerships. Most have been at the Janesville location. This particular time was at the Franklin location and it has been by far the worst experience. First the salesman. He wasn’t the most knowledgeable about the vehicle or the features it had or didn’t have, but that wasn’t a big deal. I knew what I wanted from the online description and already knew what it came with. Next the deal. Of course, Boucher Franklin when they try to sell you a car ask what payment you want to get to, not the salesman price you want. I understand the game and came in knowing what the max terms I would accept were. When the salesman came with the sales sheet the first time and he wasn’t $10 above that price point, I’m sure he thought he had me. I said no, the terms I gave you were the highest I would accept. He came back with a new offer, saying they could meet or beat those terms with the financing and my good credit. Of course he had me sign the deal sheet (not like it’s legally binding) and I even circled the price, indicating that was what I agreed to. When I’m going over the payment info with the finance guy, he shares the payment information and it’s about $5 per payment more than what I said I would pay. Is it a huge deal, to some no, but that is not what we had previously discussed as the framework of the deal. I wanted to get rout of there so I just signed. I’m sure this is what they wanted and why they promised me my price to begin with. It took them 1.5 hours after signing for the vehicle to have it ready for me to leave. I’ve never had to wait so long to take delivery of a vehicle. Finally, I traded in my vehicle on June 30. The finance company didn’t receive payment until July 22. During that time I was contacted by the finance company for my monthly payment which I paid to avoid derogatory marks on my credit. Also during this time I emailed and called the finance department where they assure me payment was sent. I called Hyundai finance and asked if they received payment, they said they did not. Finally Boucher sent another check to Hyundai finance, but for the wrong amount. They sent the new payoff amount (the amount minus the amount I paid after closing on my new vehicle) and now I am out nearly $500. I’ve had to make wayyy too many calls and emails to try to straighten out something that should have been taken care of on its own. How is it the customers responsibility the pay off on their vehicle they traded in gets completed? More
by Ragethjj23
July 25, 2025
Thank you! This is my second vehicle purchased from Boucher and both have been an enjoyable experience. Phil and Kal were very professional and very personable This is my second vehicle purchased from Boucher and both have been an enjoyable experience. Phil and Kal were very professional and very personable at the same time. They both really know their job and answered any and all questions that I had. The dealership is welcoming and you never feel pressured. I look forward to saying Hi to both of these gentlemen when I come in for service on my Tiguan. Thanks again...keep up the great work!!! More
by kittencatfollow
July 18, 2025
Let's be honest—the car-buying process is rarely enjoyable. Between the paperwork, waiting, and endless back-and-forth, it often feels like a test of patience. That said, Carson was the one bright s enjoyable. Between the paperwork, waiting, and endless back-and-forth, it often feels like a test of patience. That said, Carson was the one bright spot in an otherwise exhausting experience. He was courteous, transparent, and genuinely helpful throughout the entire day-long affair. I still can’t believe how long it took—but Carson’s professionalism made it tolerable. If you’re like me and dread the dealership shuffle, Carson is someone you’ll want in your corner. More
by Badkins
July 12, 2025
Many at the VW dealer in Franklin is always a pleasure to work with. He’s knowledgeable, friendly, and genuinely cares about making sure everything is done right. Every time I come in, he’s ready to help wit work with. He’s knowledgeable, friendly, and genuinely cares about making sure everything is done right. Every time I come in, he’s ready to help with a great attitude and clear communication. It’s service like this that keeps me coming back. Thanks, Many! More
by Benso
June 28, 2025
The good folks at this dealership are a joy to work with. My wife and I have been doing business with them for over five years and many vehicles now. Joe is a great guy, and Phil make the financial process s My wife and I have been doing business with them for over five years and many vehicles now. Joe is a great guy, and Phil make the financial process stress free. More
by H.J.MOSSELL
June 19, 2025
Compared to another dealership in the area this was a top notch experience. Everyone was super friendly and honest. Even though we didn’t purchase a VW specific vehicle, they were still awesome. notch experience. Everyone was super friendly and honest. Even though we didn’t purchase a VW specific vehicle, they were still awesome. More
by Seratounin
Verified CustomerJune 17, 2025
Have bought several VW’s from Boucher. This is my second at this dealership. The staff is courteous and knowledgeable and this dealership has always had the model and trim I was looking fo This is my second at this dealership. The staff is courteous and knowledgeable and this dealership has always had the model and trim I was looking for. I would highly recommend them. More
by Jwhdc14
June 09, 2025
I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really apprec they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :) More
by squire.rashes2e
May 20, 2025
This dealership has staff that are very willing to help and offer open communication throughout the entire car buying process. and offer open communication throughout the entire car buying process. More
by carpc
Employees Worked With
May 08, 2025
I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. More
by dlschertz
