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Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,281 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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6420 S 108th St

Franklin, WI

53132

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Showing 1,281 reviews

February 04, 2026

I would absolutely recommend Kal Hassan and Boucher Volkswagen of Franklin to anyone looking for a great car-buying experience. More

by JOHNSONW0
Recommend Dealer
Yes
Employees Worked With
Kal Hassan
Feb 04, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We’re grateful for your recommendation of our team for your Volkswagen Tiguan lease. It’s great to know the process felt smooth and supportive. Please let us know if you have any questions in the future.

January 29, 2026

We had a great buying experiencing with Anthony. The process was smooth and everyone was helpful and respectful. More

by KrausA
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 29, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

January 25, 2026

Terrible Hard to work with Incorrect paper work Shouldn't be this hard to purchase a car More

by BRETTPOKRZEWINSKI
Recommend Dealer
No
Employees Worked With
Luis Veguilla
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Luis Veguilla
Jan 28, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. We'd love to get to the bottom of this and turn things around for you. Beau Rauner (General Sales Manager) (414) 525-1100

January 14, 2026

They had been super helpful and all very nice. We had a 2 hour drive and they definitely made it worth it. Ty was also very nice and honestly a really great sales person, prior to me driving there More

by ebecerra240
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tatyus Campbell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Fran
Jan 14, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for your feedback on your recent visit to Boucher Volkswagen Marketplace of Franklin. It's great to hear that we were able to assist you and that you had such a positive experience. Beau Rauner (General Sales Manager) (414) 525-1100

January 05, 2026

Good experience- not pressured Anthony answered my questions and was very informative. He didn't put any pressure on me. More

by CATHYBETKER
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Anthony Johnston
Jan 07, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Cathy, thank you for your very kind review. Anthony and our team strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Boucher Volkswagen Marketplace of Franklin. Beau Rauner (General Sales Manager) (414) 525-1100

January 05, 2026

I had an amazing experience purchasing a car, no hassle. Kal Hassan helped me with everything I wanted and still helps me afterwards if I need any help or any questions. He gets back to me right away. He ha More

by bellenotte
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Zantow
Jan 05, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Beau Rauner (General Sales Manager) (414) 525-1100

January 03, 2026

Great experience, was quick and easy! I have been coming to VW Franklin for over 10 years now - never had anything less than excellence. More

by Sdasgupta
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 03, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for your feedback on your recent visit to Boucher Volkswagen Marketplace of Franklin. It's great to hear that we were able to assist you and that you had such a positive experience. Beau Rauner (General Sales Manager) (414) 525-1100

January 02, 2026

Anthony and Philip were so helpful. My husband and I had a great experience. We love our new VW Taos! More

by Haley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 03, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for sharing your thoughts about your experience with Boucher Volkswagen Marketplace of Franklin. We appreciate your business and hope to see you again soon! Beau Rauner (General Sales Manager) (414) 525-1100

December 31, 2025

I had a great experience buying a new Tiguan from Boucher! Anthony and Phil were great and made the process smooth and painless! They have a no pressure approach which is a nice change when car shopp More

by tessaensey23
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 01, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thanks for sharing your thoughts about your experience with Boucher Volkswagen Marketplace of Franklin. We appreciate your business and hope to see you again soon! Beau Rauner (General Sales Manager) (414) 525-1100

December 30, 2025

Had a plan to look at 3-different cars, 3-different dealers. This was our first stop.We left with a new one. Great dealership! More

by DARRENDEP
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 31, 2025 -

Boucher Volkswagen Marketplace of Franklin responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Boucher Volkswagen Marketplace of Franklin! Beau Rauner (General Sales Manager) (414) 525-1100

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