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Boucher Volkswagen Marketplace of Franklin
Franklin, WI
1,239 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day.
There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life.
When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
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Showing 1,239 reviews
June 28, 2025
The good folks at this dealership are a joy to work with. My wife and I have been doing business with them for over five years and many vehicles now. Joe is a great guy, and Phil make the financial process s My wife and I have been doing business with them for over five years and many vehicles now. Joe is a great guy, and Phil make the financial process stress free. More
by H.J.MOSSELL
June 19, 2025
Compared to another dealership in the area this was a top notch experience. Everyone was super friendly and honest. Even though we didn’t purchase a VW specific vehicle, they were still awesome. notch experience. Everyone was super friendly and honest. Even though we didn’t purchase a VW specific vehicle, they were still awesome. More
by Seratounin
Verified CustomerJune 17, 2025
Have bought several VW’s from Boucher. This is my second at this dealership. The staff is courteous and knowledgeable and this dealership has always had the model and trim I was looking fo This is my second at this dealership. The staff is courteous and knowledgeable and this dealership has always had the model and trim I was looking for. I would highly recommend them. More
by Jwhdc14
June 09, 2025
I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really apprec they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :) More
by squire.rashes2e
May 20, 2025
This dealership has staff that are very willing to help and offer open communication throughout the entire car buying process. and offer open communication throughout the entire car buying process. More
by carpc
Employees Worked With
May 08, 2025
I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. More
by dlschertz
April 19, 2025
Matt and Boucher were fantastic to work with and I ought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs. More
by witters722
Employees Worked With
Matt Joyce
April 18, 2025
Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease! Outstanding customer service each time and good deal on new lease! More
by WSIMON0
April 14, 2025
I always leave this dealership happy. The service is excellent. Fast and reliable. They make everything painless. The service is excellent. Fast and reliable. They make everything painless. More
by FERALSTEWART
April 08, 2025
Carson is the most genuine salespeople I have ever had the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it be the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it being such a great experience. After being in a car accident where my beloved car got totaled, I was not super thrilled to be car shopping in the first place and especially wasn’t looking forward to the typical pushy salesperson and feeling pressured into a big purchase. Carson is the exact opposite of that. He is dedicated to finding a car that serves you. He does diligent research, not to use his knowledge to convince you of a purchase, but instead he researches to be able to better serve you and ensure that he finds what you are looking for. He test drove the car I was interested in prior to me arriving so he could familiarize himself with the vehicle, inside and out to make sure he was able to answer any questions I may have. He is friendly, knowledgeable and genuine. He didn’t pressure me to make a decision that day and made sure to help me explore other options I was interested in to make sure I made an informed decision that I felt good about. His genuine nature and dedication completely changed my outlook what car shopping can be and I absolutely LOVE my new car. I will recommend this dealership , and Carson in particular, to anyone who is in the market for a car. More
by abbymoravec
