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Boucher Volkswagen Marketplace of Franklin

Franklin, WI

4.7
1,319 Reviews
The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. in 2005 Frank Boucher Chrysler Dodge Jeep RAM of Janesville opened it's doors and is just one of 18 franchises that operate in Southeastern Wisconsin. Boucher has been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve the communities where we live, and we often give back to the Janesville, Madison, Delavan, Lake Geneva, and Northern Illinois communities we serve each and every day. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all-new Gladiator. No matter what type of vehicle you are looking for, we can assure you that there is a CDJR that will fulfill your needs and leave you impressed. Let our friendly staff take you on a tour of everything that Boucher has to offer. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville there are no gimmicks or high-pressure sales. Instead, we streamline every detail of the car-shopping process so you can find the vehicle you want fast. In fact, it’s our no-nonsense approach that makes customers for life. When you need a pre-owned vehicle, you want to make sure that you are getting something that is representative of the high level of quality that you deserve. We are only interested in providing you with the absolute best in used vehicles, and we take the time to inspect each one so that we can make sure that it is ready to give you the reliability and the safety that you want in a vehicle. Our selection is bound to have the perfect used vehicle for you that will not only fulfill your needs, but also fit right into your budget. At Frank Boucher Chrysler Dodge Jeep RAM of Janesville, we want you to forget about the negative experiences that you may have had with used cars at other dealerships in the past, and just remember that we have your best interests in mind.
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6420 S 108th St

Franklin, WI

53132

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Showing 1,319 reviews

September 08, 2026

Very poor will never go back and buy another vehicle Pushy, poor customer service, do not stand by their vehicles More

by Jeffa78
Recommend Dealer
No
Employees Worked With
Mark the sales manager
Sep 21, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Thank you for providing this feedback, and we apologize for not providing you with an exceptional experience. We never like seeing that we didn't meet the standards customers have come to expect, but reviews like this help us improve. If you don't mind reaching out to us so that we can speak directly, we'd love to address your concerns in detail. Pat Easterlin (General Sales Manager) (414) 525-1100

September 02, 2026

This is my 4th Atlas I have bought from them in the last 5 years. They are an awesome team! Thanks again Justin, Sean, John, & Phil! More

by Austingoveia1
Recommend Dealer
Yes
Employees Worked With
John Huey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Huey
Sep 02, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Your loyalty over the past five years is the highest compliment we could receive. Hearing your kind mention of John and our team means a lot to us. We look forward to welcoming you back for your next Volkswagen Atlas lease. Pat Easterlin (General Sales Manager) (414) 525-1100

August 31, 2026

Everyone involved in the process is knowledgable and kind. They have a way of making me feel comfortable with the process and confident I chose a vehicle that best fits my needs. I would highly recommen More

by JOHN.PAMMKE
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Imig
5.0
This rating includes all reviews, with more weight given to recent reviews.
Pat Easterlin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 31, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Your feedback about feeling comfortable and confident throughout the process reflects what our team aims for. We’re delighted your used Volkswagen Jetta fits your needs, and your recommendation means a great deal to us. Pat Easterlin (General Sales Manager) (414) 525-1100

August 24, 2026

Anthony was attentive, really listened to our needs, wants and tried to understand what our future needs and wants would look like too! The finance manger made lending easy to understand and provided lo More

by rebecca.strong444
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 24, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Knowing that Anthony took the time to understand both your current and future needs is truly rewarding. We’re pleased our finance manager, Khallad, could make the lending process straightforward and present all your options. Thank you for choosing us for your used Atlas Cross Sport purchase and for recommending our dealership so highly. Pat Easterlin (General Sales Manager) (414) 525-1100

August 10, 2026

Very easy to work with, efficient with the vehicle buying process, respectful of everyone involved and knowledgeable More

by ANTHONYFAHNING
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Huey
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Knowing you found our team informed and courteous while making your new Volkswagen Atlas purchase seamless is rewarding. Your kind words mean a great deal to us. Pat Easterlin (General Sales Manager) (414) 525-1100

August 07, 2026

Excellent knowledge of the vehicle I was buying, very professional n polite Anthony n the finance person, easy to work with explained everything thoroughly n in layman's terms More

by tomd276
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 07, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Clear communication is at the heart of how our sales team operates. Knowing you found Anthony knowledgeable and our finance associate thorough in explaining every detail of your purchase of the Volkswagen Atlas means a lot to us. Pat Easterlin (General Sales Manager) (414) 525-1100

August 04, 2026

Great experience and the best customer service across the board! I will go back on my next car purchase! More

by EKOVACIC3
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Justin Zantow
Aug 04, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

Hearing that purchasing your new Volkswagen Atlas was such a positive experience and that our customer service met your expectations is rewarding. Our team, including Justin, looks forward to helping you again on your next purchase. Pat Easterlin (General Sales Manager) (414) 525-1100

July 27, 2026

every one treated my wife very nice, especially Anthony , he explained what different things we needed to know More

by Eptcblf@aol.com (BillConstable)
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Luis Veguilla
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Johnston
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 27, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

It’s great to hear your wife felt so well cared for and that Anthony guided you through all the details. Congratulations on your new Volkswagen Atlas. We appreciate your trust and look forward to assisting you both again. Pat Easterlin (General Sales Manager) (414) 525-1100

July 25, 2026

The best experience from start to finish I had ever received. Will be back to buy more in the future. More

by DJW29
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Zantow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Khallad Hassan
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phil Bergman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We’re delighted that your experience from start to finish was exceptional. Enjoy your new Volkswagen Atlas and know we’re here whenever you’d like to explore another purchase. Thank you for your kind review! Pat Easterlin (General Sales Manager) (414) 525-1100

July 20, 2026

My experience was very good. Everyone was friendly and helpful, and the process was easy and smooth. More

by nolbajri
Recommend Dealer
Yes
Jul 20, 2026 -

Boucher Volkswagen Marketplace of Franklin responded

We’re delighted our team made your used Volkswagen Atlas purchase smooth and straightforward. Thank you for choosing us, and enjoy every mile in your Atlas. Pat Easterlin (General Sales Manager) (414) 525-1100

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