Ira Ford Auburn

I gave it 1 star because i had no choice. Had the worst experience ever they have done this 2 times to me already drop my vehicle off have it their all done and goes untouched i will never ever go back her experience ever they have done this 2 times to me already drop my vehicle off have it their all done and goes untouched i will never ever go back here again for anything they are by far the worst service car dealership in the area. And i will make sure that anyone that asks will know about my experience and i will not recommend anyone to buy or service their vehicle at this location. With that being said peace. More

They are very good with their service and taking care of any problem you may have!! any problem you may have!! More

I have had nothing but excellent service and they have I have had nothing but excellent service and they have restored my faith in dealerships. My sales rep David Haynes and my service rep Zack are amazi I have had nothing but excellent service and they have restored my faith in dealerships. My sales rep David Haynes and my service rep Zack are amazing. I recommend Prime Ford to all my family and friends. They treat you like a person and not a number. I have never been treated this well at a dealership. More

Christopher was very helpful in getting my car fixed and getting me a rental car getting me a rental car More

Great experience all around. Quick, efficient and not overly expensive. Especially bringing in a Nissan to a Ford dealer. My experience with the service department was perfect. overly expensive. Especially bringing in a Nissan to a Ford dealer. My experience with the service department was perfect. More

Kyle at Prime Ford was top notch. Great service experience. Highly recommend Kyle at Prime Ford kept me informed from start to finish with updated messages throughout process. experience. Highly recommend Kyle at Prime Ford kept me informed from start to finish with updated messages throughout process. More

The dealership is impressive: the modern building, the customer service and the inventory are all outstanding. It’s a bonus that it’s the closest to where I live. customer service and the inventory are all outstanding. It’s a bonus that it’s the closest to where I live. More

Our salesman Pete Matthieu was extremely knowledgeable, respectful and very much in tune to our needs. Not once in our transaction did I feel any pressure. He answered all of our questions and explained th respectful and very much in tune to our needs. Not once in our transaction did I feel any pressure. He answered all of our questions and explained the vehicle thoroughly. The dealership was very clean and inviting. Our time there was definitely well spent. More

Pleasure doing business with them from start to finish no pressure at all Pete and Ian were great the office staff do everything they said they would it was just a great place to buy pressure at all Pete and Ian were great the office staff do everything they said they would it was just a great place to buy More

I brought my car in for an oil change using dealer issued coupons for a "free oil change." The next day my check engine light was on. I brought it to O'Reilly for a free diagnostic, they said the code could coupons for a "free oil change." The next day my check engine light was on. I brought it to O'Reilly for a free diagnostic, they said the code could simply be a hose not being plugged in or something more serious with exhaust and engine ventilation.I called Prime wondering if maybe the tech doing the oil change forgot to reattach a hose or filter? The woman in service said I would need to book an appointment. Unfortunately they were booking a week plus out. My car still had the 80,000/8yr warranty so I brought it to GMC dealership in case it was actually something wrong it would be covered. Well it turns out, my "free oil change " at Prime cost me 150 dollars at the GMC dealership for them to tell me that a hose was left unplugged, most likely after my recent oil change. While I am grateful it was nothing serious, I am disappointed in Primes service department AND their customer service. I left three messages for David Foy and got no response and I spoke with an online chat and gave my email and phone again...still no response. More