Ira Subaru of Manchester

There are 2 key elements to buying a car, once you've decided on what you wanted: 1. The "deal". That is the cost of the vehicle, and the value for your trade. Thus the final price you end up paying. decided on what you wanted: 1. The "deal". That is the cost of the vehicle, and the value for your trade. Thus the final price you end up paying. 2. The dealership itself - this is a combination of the way you are treated through the entire buying experience. It also includes the service department, and how they interact with customers. Then there are more subtle things like the customer waiting room, the 'atmosphere', how employees interact with each other, the intensity of the sale - are salesmen waiting to jump on you as you enter the parking lot (I actually had a salesman at a different dealership actually chase us on foot as we drove through the lot). Heck even the cleanliness of the bathroom all contribute to the overall impression of the dealership. I've always believed that a business and its people are only as good, and only as happy as their leadership. In this case it trickles down from Todd Berkowitz - owner of this Subaru dealership in Manchester (he also owns Ocean Subaru in N.Hampton, NH). Todd was personable, friendly, reassuring, and didn't come across as a hard-sell salesman. We're educated consumers, we did our homework before entering his dealership. Some places I've been at don't like it when you prepare yourself with details before sitting down to negotiate. That wasn't the case with Todd, he acknowledged this and worked with us with respect. Between Todd, Garry and the finance manager we couldn't have asked for a better purchasing experience. The best indication of a dealership is whether you would buy there again, and would you recommend your friends and family there. I can say wholeheartedly 'YES' to all. If you are anywhere near Manchester NH, or N.Hampton NH - and are looking for a Subaru (or Mitsubishi) go to see these guys. You'll never regret it. More

This was the best car buying experience I ever had. I started the process using Consumer Reports "Build and Buy" service, which identified Manchester Subaru as a participant in the Zag guaranteed price p started the process using Consumer Reports "Build and Buy" service, which identified Manchester Subaru as a participant in the Zag guaranteed price program. I chose the exact model and options that I wanted and was quoted a firm price. Joey LaBranche contacted me within one business day and worked over the course of the week to ensure that he could deliver the exact car I wanted. There was no pressure at all; instead, I felt like he was committed to doing whatever he could to make the deal happen. Once I made the deposit, he worked with his service department to promptly install a couple accessories I requested, and then drove all the way to New York to personally deliver my car to me. He brought all of the paperwork and made it very easy to wrap up the deal. In short, this is the way car buying should be. More

I am not a fan of spending time in a dealership and instead I chose to do everything over the telephone and internet. One of their salesmen, Joey, helped us through the entire process of purchasing instead I chose to do everything over the telephone and internet. One of their salesmen, Joey, helped us through the entire process of purchasing a car.... this was somewhat complicated by the fact that we were out of state. Joey gave me his personal cell phone and I was in frequent contact with him over a period of several days. He was always available.... and that includes nights and weekends when I was not working. He was exceptionally patient, informative, knowledgeable, pleasant......... in short it was a positive experience to interact with Joey. He was not pushy and he came off as being genuine (I would like to think I'm a good judge of character). After I purchased the car I did have a question about the functioning of the car. Joey was both patient and thorough with his answer and gave me as much of his time after he had my money in his pocket as prior to the purchase. Lastly, I do live 3 hours away from the dealership and Joey (on his day off) and one of his colleagues drove the car up to me without any expectations or requesting anything more of me. In short, this was purchased almost entirely over the internet and by phone and everything that was promised to me was delivered without exception. All in all it was an entirely positive experience and I would recommend working with this dealership. More

My new car buying experience is extremely pleasant and smooth. Kevin contacted me by email first and agreed to offer me a good price for 2011 outback premium w/ awp model. I was surprised that they even o smooth. Kevin contacted me by email first and agreed to offer me a good price for 2011 outback premium w/ awp model. I was surprised that they even offer free delivery, although my home is more than 50 miles away from Manchester, NH. Gary is a very nice and energetic guy to deal with. He is very knowledgeable and patient, answering my questions very well. Gary delivered the car by person and we finished all of the paper work in less than 30 minutes. I would like to recommend my friends to buy car from them too! Well done, Kevin and Gary! More

I'm just over 50 years old, and I must say that this was THE BEST car-buying experience that I've ever had in my life. It was also the first time that I've ever purchased a Subaru. Much of my positive exp THE BEST car-buying experience that I've ever had in my life. It was also the first time that I've ever purchased a Subaru. Much of my positive experience can be attributed to the fact that I was lucky enough to have Steve Appelbe "assigned" to me as my salesperson, based on my initial internet inquiry submitted to Manchester Subaru regarding Outback pricing. I later traveled 2.5 hours round trip from my home in Mass. to work with Steve on constructing a deal, and he made it well worth the time and gas money that I spent on the trip. Steve was an excellent listener, and was very forthright in answering any and all questions that I had before we arrived at an agreement for sale. He also made excellent recommendations regarding some little-known pros and cons of various options that I had been considering, which ultimately saved me several hundred dollars on the transaction. I finally figured out that Steve's primary focus in selling is to create a long-term satisfied customer, who will ultimately be more than willing to refer new customers to him in the future, which I will certainly be doing. Steve is an exemplary automotive salesperson, and Manchester Subaru is extremely lucky to have him on their team. THANK YOU, STEVE! More

We worked with 8 dealerships in the MA, NH, RI areas and Manchester Subaru easily had the best price through the ZAG program. I dealt with Todd via email who was extremely professional, responsive, and stra Manchester Subaru easily had the best price through the ZAG program. I dealt with Todd via email who was extremely professional, responsive, and straight with us. He set up a meeting with Joey (our sales guy). The office was clean, laid back, comfortable, and everything about it made us feel like we weren't in a car dealership. The staff (and especially Joey) were very patient, understanding, and accommodating when we had an unforeseen banking issue. In the end, everything worked out great, the car looks and feels great, and I feel good about going with Manchester Subaru. I highly recommend Todd and Joey and their first class dealership. Michael Moyes More

My husband and I could not be happier with our experience at this dealership. It was very relaxed and laid back, no pressure or hassle. We thought Jack was friendly, helpful and knowledgeable. He had a wonde at this dealership. It was very relaxed and laid back, no pressure or hassle. We thought Jack was friendly, helpful and knowledgeable. He had a wonderful personality and put us at ease. He went out of his way to make sure we had an excetional experience buying our used car. He got us a truely fair price on a quality vehicle. The other people working there were also great, we were talking and laughing with them while we were doing our paperwork. I would absolutely recommend this dealership to my friends and family! More

Joey was honest and straight forward. It was the best experience I've ever had buying a new car. I received a fair offer before I sat down and there was very little haggleing needed. experience I've ever had buying a new car. I received a fair offer before I sat down and there was very little haggleing needed. More

My son's 2006, Impreza was losing a quart of oil every two to three hundred miles. The service department said the head gaskets were leaking. Had the head gaskets replaced, which was repaired on schedule. two to three hundred miles. The service department said the head gaskets were leaking. Had the head gaskets replaced, which was repaired on schedule.....almost unheard of nowadays, and at a better price then the other local Subaru Dealers. After two weeks we noticed his car was still losing the same amount of oil. This time they said the piston rings were shot and it would cost almost twice the amount we paid for the head gaskets. After talking with Steve on why I should not have to pay the full price he subtracted the cost of the head gasket work from the engine overhaul.......A SERVICE MANAGER THAT'S FAIR!!! It's been at least two months since the engine overhaul and the car is running great and not burning any oil. Can' t say enough to thank you for a very pleasant and professional experience. I haven't dealt with a car dealer for nearly twenty years because of bad experiences and because of you I'll gladly return to Subaru of Manchester. Thanks again, Greg R. And my son Jake More