Ken Garff cares about volume, or maybe nothing at all.
Last week I walked into the dealer hoping to look at a new F-Pace for my wife. We are comparing the Jaguar to the BMW X3, Range Rover Velar, and Pors
Last week I walked into the dealer hoping to look at a new F-Pace for my wife. We are comparing the Jaguar to the BMW X3, Range Rover Velar, and Porsche Macan. I have never really had any interest in Jaguars, but the F-Pace has a nice look and good reviews overall.
I came to the dealership with a friend and walked inside to see if they had a vehicle on the showroom floor. As I walked in the lady at the front desk looked at us and looked back down. She did not seem like we were worth the time in greeting us.
We walked to the left where it was obvious they had the line of Jaguars. Although the F Pace was not on the floor, they had some F Types so we started to look at the cars prior to heading back outside to see the SUV's. While on the showroom floor 3 or 4 sales people looked at us and continued what they were doing at their desks. There were no other clients, and no one seemed remotely interested in helping us.
We looked at the cars outside for 15 minutes right in front of the showroom before leaving. No one had any interest in helping us at all. Not even a hello.
I am really saddened that small brands like this only have one dealership in major cities. What is even worse, is that it is owned by a major corporation that does not care about their clients. This allows them to have the mentality that they can act however they want, and if you want the car you have no other choice than to buy from them. They do not realize that clients buying cars like this are still smart enough to shop around and find the cars elsewhere. I would do exactly that, but I don't want to be stuck with such a stuck up dealership for all of my warranty and service needs. I hope that as the market in Utah grows, other dealers will have the ability to build other dealerships and create a better market for these cars in Utah. The fact that a company like Ken Garff owns the only Jaguar dealer is a mockery of the brand. They treat it like a honda dealer and profile their customers. I would imagine that without company discounts, these sales guys couldn't even afford the cars they sell, and they have the nerve to pick and choose who they think are buyers and who will waste their time.