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Lake Ford

Milwaukee, WI

4.5
4,583 Reviews
Lake Ford has a professionally managed Service and Parts Departments open extended hours to accommodate our customers' busy schedules; and, as always, Lake Ford offers competitive pricing for your automotive maintenance needs. Lake Ford's Service Center offers a full line of services including: -Express Oil Change Center -Rental Vehicles Available -After Hours Vehicle Drop Off -After Hours Key Drop Off -Complimentary Car Wash After Each Service Visit -Complimentary 21 Point Inspection After Each Service Visit
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4201 S 27th St

Milwaukee, WI

53221

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Showing 4,583 reviews

June 20, 2011

My car died so my out-of-state girlfriend and I went to Braeger Ford. In the beginning it seemed to be a great dealership...till the financing part came into play. You would think that with a 787 credit sc More

by TexasTransplant
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Nick Sigal, Kyle
Jun 23, 2011 -

Lake Ford responded

All of the Braeger Dealerships participate in the DealerRater.com Certified Dealer Program. We are committed to providing high quality customer service, but based on your DealerRater.com review, you did not share that experience. That is very disappointing to us, and through this program we have the opportunity to work with you to resolve any issues with your experience at our dealership. I can truly understand your frustration, transitioning to a new state, car breaks down, etc., but regardless of circumstances, we are legally bound by the: -Federal Trade Commission (FTC) -Consumer Protection Act -Gramm-Leach Bliley Act (GLB) -USA Patriot Act -Red Flags Rule ...to verify & protect our customers private & personal information. By your own addmission, you: -are a newbie to Wisconsin -don't have a local bank -don't have a Wisconsin Drivers License -are driving on a restricted license -the remitter on the cashiers check was in a friends name -have a temporary license that does not have your picture on it. The reason you had no issues with the other dealer, is not because we don't know what we are doing, it's because they were not compliant with the Federal laws that dealerships are legally bound to uphold. They did not excersize resonable care when it came to protecting or verifying consumer personal information, nor were they Red Flag Compliant. Don't get me wrong, I am truly happy that you got a great rate and a great vehicle...but I am asking that you reconsider your position regarding your experience at Braeger. We take our customers private information very seriously...if it were me, I would be very happy that there are dealerships out there like ours, putting customers needs and identitly protection in front of just another car sale. Again, thank you for your time, and congratulations on your new vehicle! Repectfully Jason Enders VP, Braeger Automotive Group

Jun 23, 2011 -

TexasTransplant responded

I am sorry but you are wrong that the other dealership is not Red Flag Compliant. I had several documents with me to still be able to comply with the laws. I took those documents to Braeger too, including a check stub showing my Wisconsin address, the DMV copy of the WI state ID with photo(it is unfortunate that WI sends the info to CA to be laminated on a card and mailed so I just didn't have the card yet), I couldn't use the cashier's check Kyle told me I needed since it was made out to Braeger but the other dealership accepted my personal check, I had my insurance card, the temporary restricted license I have is a legal document and I proved I am that person with my passport. I had the documents necessary for the paper trail to be compliant. Braeger needs to get better educated on the laws. You didn't address the fact that my girlfriend offered to pay with a personal check for the vehicle and wait until Monday when your dealership could verify the check was good. She has a valid IL license with photo and was trying to help me out as I had no vehicle!

Jun 23, 2011 -

Lake Ford responded

Thanks for your response...we truly appreciate your input. Unfortunatley, there are very specific rules governing the Red Flags Compliance, Gramm-Leach Bliley Act, Consumer Protection Act, Frank-Dodd Wall Street Reform Act, USA Patriot Act, etc. on how to handle address discrepancy issues and other personal identification verification. After reviewing your deal with my sales & finance team, I believe they acted in the best interest of you, the consumer and us, Braeger. After all, we were the ones not selling a car. What would we have to gain by not delivering the car...that's how we all get paid! If you don't mind, I would like to refer your transaction to the Wisconsin Department of Transportation. They have an investigator assigned to our area, and I have met with the agent a few months back. A complete review of your transaction and documents would certainly help clear up this misunderstanding for us...fair enough? Thanks again Jason Enders Braeger Auto

June 18, 2011

All interactions with my salesman Brad Kittinger were truly professional, friendly and exceeded all expectations in my vehicle purchasing experience! Brad took a great deal of time to listen and search More

by msinger
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brad Kittinger
June 14, 2011

Greeted when we arrived to dealership by Rich. Very informative, but not pushy or pressuring us to buy a car. He was very friendly, along with Heather & Kyle, and got the prices & monthly payments wher More

by haleyscomets86
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rich Gump, Heather Kruse, Kyle Serwatka, Rik Emerick
June 13, 2011

Overall, my experience with Braeger was good. I mostly worked with Dan McKnight who was very helpful. After I picked up the car, I noticed the fan made a clicking noise. I brought the car in so that More

by mike.yeutter
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dan McKnight, Nick Burkee
June 09, 2011

I loved my old car, but it was time to get a new one. When we decided to start looking we began our search at Breager. I didn't really know what I wanted but Randy was there to answer all of our question More

by shinynewcar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Randy Kassel
May 22, 2011

Where to begin... well, its one thing to have new employees. Its another to have them not really know anything about the new cars they are selling. My half an hour of online research made me more qua More

by dcb12345
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Jim Mirek, Kyle
May 18, 2011

I had recently been in an accident that wasn't my fault and my car was totaled. So there was a lot of stuff to deal with and I dreaded looking for a car after it all, but Dave was great! He made it a very More

by luchtc
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dave Bachowski
May 13, 2011

Braeger Ford deserves a 5 star rating! Rich Gump and Heather rock! Here is our story: My husband and I were looking for a Mustang for over a year. None of them caught our eye until we found one lis More

by Mystang06
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rich and Heather
May 12, 2011

I would give this dealership an above average rating. They helped me out in getting to where I wanted to be in a monthly payment. Mu sales person Dan worked with his boss to arrive at a payment I could More

by favrefromdun
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dan Mcknight, Dan McKnight
May 10, 2011

Shane was great to work with. He stayed after hours to work out a deal that was good for everyone. Our overall experience was positive. Everyone we worked with was pleasant and very helpful. My husband More

by lverne62
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Shane McCully
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