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Merchant Automotive Group

Selma, AL

4.7
196 Reviews
Merchant Automotive Group in Selma, Alabama treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. If you'd like to see a vehicle in person, click on one of our locations above for driving directions, or give us a call. We look forward to serving you!
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1402 E Highland Ave

Selma, AL

36703

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Showing 196 reviews

September 19, 2026

Merchant Ford Mobile Service Unit helped greatly by coming to my job to fix the recall on my truck. I didn’t know that there was a recall on my trunk until Merchant Ford reached out to me. I am under More

by DALESHELITA
Recommend Dealer
Yes
Employees Worked With
Sheri Getchell
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 18, 2026

Everyone I spoke with was very nice ! Service was very good . My appointment for Mobil service was set up and the technician was very thorough More

by bking17
Recommend Dealer
Yes
Employees Worked With
Sheri Getchell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sheri Getchell
September 15, 2026

Appointment was on time, got a call a day after appt to check service satisfaction More

by tcatangie10
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Sheri Getchell
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 13, 2026

Great It was really great. I enjoyed the entire experience honestly. Thank you. It was really great. I enjoyed the entire experience honestly. Thank you so much. More

by daltonsteward1212
Recommend Dealer
Yes
Employees Worked With
Sheri Getchell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sheri Getchell
September 12, 2026

To be honest I did expect to be finished earlier than I did with a 7:30am appointment More

by BRYANTLUCIANA
Recommend Dealer
Yes
Employees Worked With
Sheri Getchell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sheri Getchell
September 10, 2026

This is old fashioned customer service . Great experience I felt like the whole crew was outgoing. I will definitely recommend them to my friends More

by bdbennett8753
Recommend Dealer
Yes
Employees Worked With
Ethan Ferrell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ethan Ferrell
August 29, 2026

I used the early bird drop off service and was pleasantly surprised to receive a call from Sheila first thing the following Monday morning. As promised, Sheila had the technician diagnose the issue by 2pm a More

by stubridges12
Recommend Dealer
Yes
Employees Worked With
Sheila Quigley
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 19, 2026

The experience was amazing. Everyone was so nice and willing to work with where I was. More

by lewistashay
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tanya Shelby
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amir Sattar
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Johnson, Jamarius
August 13, 2026

The service time was not as long as I expected, the Technician analyzed my truck and determined that it does not have a problem ' More

by carnell.mcalpine
Recommend Dealer
Yes
Employees Worked With
Sheila Quigley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sheila Quigley
August 10, 2026

Taneshia was so nice ,sweet and kind. She was very patient. I would recommend her to other people More

by mrsmcdaniell74
Recommend Dealer
Yes
Employees Worked With
Taneshia Callen
5.0
This rating includes all reviews, with more weight given to recent reviews.
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