After dropping $32K on a new car at Pinckney Chrysler, we signed up for the Tires for Life promotion. As the years passed, we were loyal customers (although not perfect to the maintenance schedule, but we have lives, jobs, kids, etc so it's hard to remember to get an alignment every 12,000 miles).
Nonetheless, we made sure all the maintenance work was done by Pinckney Chrysler, often paying 30-40% higher than other local auto shops to remain loyal to the program. Then after an oil change, service dept. says the vehicle needs new tires. Ok, we are signed up for Tires For Life. Uh, regrettably you didn't get an alignment in 2013 or 2015 so you no longer qualify. But what about the five pages of maintenance history showing our customer loyalty? Well, the best case scenario- if you get another $600 worth of maintenance work done, maybe Mr. Hall will consider you caught up to date and honor the program....
Sounds great, right? Except the next day, Mr. Hall did not think so. No Tires for Life. No Best Case Scenario. Just "Sorry. Nothing we can do. You missed some allignments."
So the Tires for Life is largely a gimmick, a bait and switch where they know very few people will be in total compliance with the strict rules, and 80% of those who sign up will be denied, even if they spend thousands and thousands on maintenance at the dealership over the years.
Here's the bottom line: when you don't give your loyal customers the Best Case Scenario, don't expect them to come back down the road, a year or two later, when it's time to buy a new car, because they know you won't be loyal in return.