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Principle BMW of San Antonio
San Antonio, TX
1,409 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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April 29, 2025
I am writing to express my disappointment following my experience on Friday while attempting to negotiate the purchase of a new BMW. As a loyal customer for over a decade, I have always associated BMW wit experience on Friday while attempting to negotiate the purchase of a new BMW. As a loyal customer for over a decade, I have always associated BMW with excellence — until now. The process began with my interest in a BMW X3. After discussing a $2,000 down payment, my salesperson — who was very courteous — returned with a proposed monthly payment that was shockingly high, comparable to the cost of renting an apartment. I made it immediately clear that this offer was entirely unacceptable. When asked what would be more appropriate, I explained that the payment needed to be nowhere near the figure presented. The salesperson then returned with an offer nearly half of the original — revealing that the initial proposal was not made in good faith. Even so, the revised payment remained unreasonably high. For context, in 2024, I had explored purchasing the same model, and the monthly payments were far more reasonable. In response, I pivoted my interest to a smaller model, only to be offered a payment nearly identical to that of the larger X3 — differing by only a few dollars. This felt manipulative and highly unprofessional. To add further insult, the trade-in offer for my current vehicle was shockingly low — frankly, insulting. As a woman and as a long-time BMW customer, I left the dealership feeling disrespected, demeaned, and utterly disappointed. I am not someone who can be taken advantage of, nor am I someone who will tolerate subpar equal to criminal treatment. This experience was not just distasteful; it was entirely beneath the reputation BMW claims to uphold. In fact, it felt borderline predatory. Up until this experience, I had consistently given BMW glowing reviews, especially up to 2020. Following my poor experience, the BMW sales manager Brad reached out for a follow-up call. Unfortunately, the call only served to remind me of the negative experience. I informed him that I was unavailable at the time and requested a callback at 4 PM. Although he agreed, no return call was made. More
by Candy
Employees Worked With
Brad Lilley
April 23, 2025
Always the highest quality work. . everyone is extremely professional and knowledgeable. Michal, my service advisor, is someone I trust for advice and she always keeps me up to date o . everyone is extremely professional and knowledgeable. Michal, my service advisor, is someone I trust for advice and she always keeps me up to date on work being performed. More
by c.hetzler
Employees Worked With
Michal Boehme
April 21, 2025
Was met very shortly after my stated appointment time and checked in promptly. Was kept informed throughout the day. All concerns addressed and car was serviced well checked in promptly. Was kept informed throughout the day. All concerns addressed and car was serviced well More
by Rasm
Employees Worked With
Joseph Pantoja
April 16, 2025
Superb service department! Holly has handled my Mini’s service since I bought it June 2024. She’s done a great job of keeping me informed of the car’s status every step of th Holly has handled my Mini’s service since I bought it June 2024. She’s done a great job of keeping me informed of the car’s status every step of the way. I brought it in this time for a safety recall and I was provided with essentially the same car; some dealerships don’t do this, so it’s appreciated. Her coworker, Alexandria provided me with info when Holly was out of pocket—and she is also great. Thank you! More
by HJAMBO
Employees Worked With
Holly Bell; Alexandria
