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Principle BMW of San Antonio
San Antonio, TX
1,650 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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July 18, 2026
On 17 July 2026 lawyer friend and I went to BMW to see about fixing the “cruise control start stop” feature of my new 2025 BMW S530i, purchased 4 days prior. We were served by my BMW salesman. It was di about fixing the “cruise control start stop” feature of my new 2025 BMW S530i, purchased 4 days prior. We were served by my BMW salesman. It was discovered that an essential sensor component of the cruise control feature was missing. It was listed as being present on the build order for the vehicle but was not installed. This was witnessed by myself, my friend, my salesman, an auto tech specialist, the service department crew, and my salesman’s manager. I was informed that 1. A new part could not be ordered and installed 2. That I would have change out vehicles and there may be added cost to me 3. That I had used my veteran’s discount to purchase the vehicle (one veteran’s discount allowed per year) 4. We might be able to use my wife’s veteran’s discount in order to get a new vehicles Of note this vehicle is a BMW demo vehicle and had 13,975 miles (as documented on the odometer statement) on it before I purchased it. This is certainly enough miles on the vehicle for BMW to recognize the defect. Of further note I have been a long time Lexus client and this was my first experience with BMW. Of note, my salesman, Jaime Gonzalez and the service tech, Schaefer, were very kind and understanding. The problem seems to be with management. I will keep you updated on the outcome of this experience. More
by roharvey49
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July 16, 2026
Fantastic, courteous, efficient service—as always. I have been using Principle BMW since June of 2020, and have never received less than superb service. Key to this level of service is Ryan Marara I have been using Principle BMW since June of 2020, and have never received less than superb service. Key to this level of service is Ryan Mararac, my service advisor. Always honest and helpful, Ryan is the face of Principal as far as I am concerned. More
by BMWX4Guy
Employees Worked With
Ryan Mararac
July 14, 2026
Erin was very attentive to my request and the service was very quick! I was able to get in and out very quickly very quick! I was able to get in and out very quickly More
by nina.morales
Employees Worked With
July 12, 2026
The customer service experience is remarkable. I called on Tuesday with a flat and had the tires and a loaner car. Smiling faces and I love that customer 1st experience. I called on Tuesday with a flat and had the tires and a loaner car. Smiling faces and I love that customer 1st experience. More
by MJ
July 10, 2026
Excellent, polite service personnel who answered all questions with knowledge and continued to check back with text and phone on status of work and pick-up time. questions with knowledge and continued to check back with text and phone on status of work and pick-up time. More
by allanpaterson
Employees Worked With
John Gamboa
July 07, 2026
Great service and customer service. Took care of my car and I was well informed on what was going on and what was needed and recommended. Took care of my car and I was well informed on what was going on and what was needed and recommended. More
by kkvrance
July 02, 2026
Great Service, very satisfied, friendly staff. Honest excellently customer service. Very knowledgeable staff and very very helpful Honest excellently customer service. Very knowledgeable staff and very very helpful More
by Clc8698
Employees Worked With
