I had the good fortune of having Rod Idler as my salesperson when shopping for my Subaru. Rod is very knowledgeable, honest, and completely unpretentious. He believes in the product, so if you say you're also looking at competitive vehicles he'll encourage you to test drive them (although he may invite you to take a look at Consumer Report's comparison of all wheel drive performance across brands). When it comes to the negotiating table, Rod will work with you to get a fair price and a good value for your trade-in (much better than the "wholesale" value most big city dealers try to push on you), and he's great about showing you all of the features of your car.
In short, Rod is the most honest salesmen I've ever met, and actually cares about you walking away happy with the car that's right for you at a price you can afford. Ask for Rod and you won't be let down.