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Serra Toyota of Saginaw

Saginaw, MI

Overview
Employees
Reviews
Vehicles
4.6
46 Reviews
At Serra Toyota of Saginaw, you'll find the same excellent service and familiar faces every time you walk into our local Toyota dealership. We've been a proud member of the Serra Group since 2017, and have continued to provide Bay City drivers with the friendly service, attention to detail, and superb selection of vehicles they deserve. As we always say at Serra Toyota of Saginaw, "It's Simple at Serra!"
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4320 Bay Rd

Saginaw, MI

48603

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Showing 46 reviews

March 17, 2026

Great costumer service and wonderful sales people. They were able to provide a good deal tailored to my needs and finances More

by gazwan_bahro
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sam
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Mar 17, 2026 -

Serra Toyota of Saginaw responded

Thank you for your kind words, Gazwan! I’m thrilled to hear that you had a great experience with my customer service and sales team. At Serra Toyota of Saginaw, we strive to provide the best deals tailored to your needs. We appreciate your feedback and look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 17, 2026

Alex and Levi were amazing to work with. They were very informative and able to answer all of my questions. Best car buying experience ever. More

by Krista LeBeau
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Alexander Albaugh, Levi Ralph
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Mar 17, 2026 -

Serra Toyota of Saginaw responded

Thank you, Krista! I truly appreciate your kind words about my experience with Alex and Levi at Serra Toyota of Saginaw. I'm thrilled to hear that you found the car buying experience to be the best ever. We look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 16, 2026

Very happy with how smooth the process went ordering our Highlander. Adam and the Serra team were very helpful and we appreciated how much we could do from home. More

by cassieknee
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam, Josh
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Mar 16, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Cassie! I’m thrilled to hear that you had a smooth experience ordering your Highlander with Adam and the Serra team. I strive to make the process as convenient as possible, and it's great to know you appreciated the ability to do so from home. We look forward to serving you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 15, 2026

"I really enjoyed dealing with the people at Serra Toyota of Saginaw. They were very patient with me and actually listened to what I wanted. The staff is friendly and made the whole thing easy. I'd recommend More

by harrism187
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 15, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Harris! I’m thrilled to hear that you had a positive experience with us at Serra Toyota of Saginaw. It’s great to know that our patience and friendliness made your car-buying process enjoyable. We appreciate your recommendation and look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 14, 2026

We had a great experience working with Serra and Adam, or salesman. He was very fair and thoughtful throughout the process. Loved working with him! Levi did a great job explaining options for extended warran More

by jljohnston02
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Adam
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Mar 15, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review! I’m delighted to hear that you had a great experience at Serra Toyota of Saginaw and that Adam provided you with exceptional service. It's fantastic to know that his thoughtful approach and transparency helped build your trust. I appreciate your feedback, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 14, 2026

Very helpful honest people to work with when buying a new vehicle. You'll be glad you came here! More

by bzmouse2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
AJ Simon
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Mar 14, 2026 -

Serra Toyota of Saginaw responded

Thank you for your kind words! I'm thrilled to hear that you found our team at Serra Toyota of Saginaw to be helpful and honest during your vehicle purchase. I appreciate your recommendation, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

Salesman is awesome! I keep going back because he is informative, listens to Me, the customer, and is honest with me. More

by chris@ussheetmetal.com
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
Other Employees : didn't work with the internet department
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Chris! I’m thrilled to hear that you had such a great experience with our salesman at Serra Toyota of Saginaw. It's fantastic to know that he was informative, attentive, and honest with you. I appreciate your loyalty, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

The salesman was knowledgeable and kept me posted about the delivery schedule of my new car. All of the staff are friendly. More

by lisaslattery711
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Hackel
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Lisa! I'm thrilled to hear that our knowledgeable salesman and friendly staff made your experience at Serra Toyota of Saginaw positive. I appreciate your feedback, and we hope you enjoy your new car! Please visit me again soon! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

Everything was super easy and my car came in sooner than expected! Thank you so much! More

by melanielh13
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Alex
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review! I'm thrilled to hear that everything was super easy and that your car arrived sooner than expected. I appreciate your kind words, and we hope to see you again at Serra Toyota of Saginaw for your future needs! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

January 30, 2025

This dealership has had my truck for 2 months for an engine rebuild, while other dealerships tell me it should not have taken longer than a week. Go elsewhere, or kiss your vehicle goodbye when you drop More

by Jaredkook
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Digital Air Strike
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shannon the Service manager is a terrible person to deal with.
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Jan 31, 2025 -

Serra Toyota of Saginaw responded

Thank you for sharing your concerns. We understand that having your truck at Serra Toyota of Saginaw for an extended period has been frustrating, and we appreciate your feedback regarding the engine rebuild timeline. We aim to provide quality service and would like the opportunity to address your experience directly. Please feel free to reach out to us so we can discuss this further. Your satisfaction is important to us. Sincerely, The Serra Toyota Saginaw Team

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