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Serra Toyota of Saginaw

Saginaw, MI

Overview
Employees
Reviews
Vehicles
4.8
83 Reviews
At Serra Toyota of Saginaw, you'll find the same excellent service and familiar faces every time you walk into our local Toyota dealership. We've been a proud member of the Serra Group since 2017, and have continued to provide Bay City drivers with the friendly service, attention to detail, and superb selection of vehicles they deserve. As we always say at Serra Toyota of Saginaw, "It's Simple at Serra!"
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4320 Bay Rd

Saginaw, MI

48603

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Showing 83 reviews

March 15, 2026

"I really enjoyed dealing with the people at Serra Toyota of Saginaw. They were very patient with me and actually listened to what I wanted. The staff is friendly and made the whole thing easy. I'd recommend More

by harrism187
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 15, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Harris! I’m thrilled to hear that you had a positive experience with us at Serra Toyota of Saginaw. It’s great to know that our patience and friendliness made your car-buying process enjoyable. We appreciate your recommendation and look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 14, 2026

We had a great experience working with Serra and Adam, or salesman. He was very fair and thoughtful throughout the process. Loved working with him! Levi did a great job explaining options for extended warran More

by jljohnston02
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Adam
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Mar 15, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review! I’m delighted to hear that you had a great experience at Serra Toyota of Saginaw and that Adam provided you with exceptional service. It's fantastic to know that his thoughtful approach and transparency helped build your trust. I appreciate your feedback, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 14, 2026

Very helpful honest people to work with when buying a new vehicle. You'll be glad you came here! More

by bzmouse2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
AJ Simon
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Mar 14, 2026 -

Serra Toyota of Saginaw responded

Thank you for your kind words! I'm thrilled to hear that you found our team at Serra Toyota of Saginaw to be helpful and honest during your vehicle purchase. I appreciate your recommendation, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

Salesman is awesome! I keep going back because he is informative, listens to Me, the customer, and is honest with me. More

by chris@ussheetmetal.com
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
Other Employees : didn't work with the internet department
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Chris! I’m thrilled to hear that you had such a great experience with our salesman at Serra Toyota of Saginaw. It's fantastic to know that he was informative, attentive, and honest with you. I appreciate your loyalty, and we look forward to assisting you again in the future! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

The salesman was knowledgeable and kept me posted about the delivery schedule of my new car. All of the staff are friendly. More

by lisaslattery711
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Hackel
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review, Lisa! I'm thrilled to hear that our knowledgeable salesman and friendly staff made your experience at Serra Toyota of Saginaw positive. I appreciate your feedback, and we hope you enjoy your new car! Please visit me again soon! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

March 13, 2026

Everything was super easy and my car came in sooner than expected! Thank you so much! More

by melanielh13
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Alex
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Mar 13, 2026 -

Serra Toyota of Saginaw responded

Thank you for your wonderful review! I'm thrilled to hear that everything was super easy and that your car arrived sooner than expected. I appreciate your kind words, and we hope to see you again at Serra Toyota of Saginaw for your future needs! Branden Arsenault Toyota Sales Manager branden.arsenault@serrasaginaw.com 989-393-9273

January 30, 2025

This dealership has had my truck for 2 months for an engine rebuild, while other dealerships tell me it should not have taken longer than a week. Go elsewhere, or kiss your vehicle goodbye when you drop More

by Jaredkook
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Digital Air Strike
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shannon the Service manager is a terrible person to deal with.
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Jan 31, 2025 -

Serra Toyota of Saginaw responded

Thank you for sharing your concerns. We understand that having your truck at Serra Toyota of Saginaw for an extended period has been frustrating, and we appreciate your feedback regarding the engine rebuild timeline. We aim to provide quality service and would like the opportunity to address your experience directly. Please feel free to reach out to us so we can discuss this further. Your satisfaction is important to us. Sincerely, The Serra Toyota Saginaw Team

January 04, 2024

Shout out to Sam for finding me the perfect Grand Highlander, and Josh for putting the finishing touches on the paperwork. Great teamwork and customer service! I appreciate the time spent helping me More

by lentzdole
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Digital Air Strike
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sam Krczynski, Josh Opperman, Ashleigh Hammerel
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December 20, 2023

Excellent service, communication, and overall experience from the moment I connected via email to the time I picked up my vehicle. More

by JD
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alexander Albaugh
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December 07, 2023

Everything about this dealership is excellent! Sam Kaczynski, Josh Oppermann & Branden Arsenault were wonderful to work with from the moment we walked in the door, to signing the papers, getting o More

by mjcrane99
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sam Kaczynski, Josh Oppermann, Branden Arsenault
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