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Soerens Ford
Brookfield, WI
881 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 881 reviews
Verified Customer
April 29, 2025
We had to call several times just to schedule appointment. Then valet was late and had to call to confirm pickup. Then had to remind we were using Ford Pass points. Not the same quality of custom appointment. Then valet was late and had to call to confirm pickup. Then had to remind we were using Ford Pass points. Not the same quality of customer service anymore. More
by Edge2013
April 28, 2025
Always had good service here; it's the reason I bought my last car there. Thanks last car there. Thanks More
by bwormington
April 26, 2025
Very professional and treated me very fair. Went well above making sure I was given the best price available. Went well above making sure I was given the best price available. More
by dave.nigbor
Employees Worked With
April 25, 2025
Completely satisfied! Service and Parts departments are great to deal with and provide excellent customer service. My Sales Associate is the best and provides great insigh Service and Parts departments are great to deal with and provide excellent customer service. My Sales Associate is the best and provides great insights and information on my next purchase. More
by Steve
Employees Worked With
Other Employees :
Everyone I’ve dealt with in Parts are great and very helpful in ordering the correct accessories for my F250
April 25, 2025
The was a major issue with the car that the tech noted but the service person made no mention of it or called before to see if I wanted to have issue corrected. Instead, my son drove the car off the lot, but the service person made no mention of it or called before to see if I wanted to have issue corrected. Instead, my son drove the car off the lot, had to bring it back in and lost a day of work because the car wasn't available More
by brian.bass
Employees Worked With
Scott
April 24, 2025
Always a great job with reasonable prices! Appreciate the option for having the vehicle delivered back to us. Appreciate the option for having the vehicle delivered back to us. More
by LD
Employees Worked With
