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Soerens Ford

Brookfield, WI

4.6
1,280 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 1,280 reviews

June 08, 2026

Always professional and first class customer service. ....sales, service and part. Would not think of going any place other than Soerens for a new vehicle or service. More

by kmueller3
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Pete Kraut
5.0
This rating includes all reviews, with more weight given to recent reviews.
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 07, 2026

I was greeted immediately, I told Travell what I was interested in buying and he provided an option. The F-150 was exactly what I wanted and he explained everything. It couldn't have gone better More

by CSMITH1080
Recommend Dealer
Yes
Employees Worked With
Travell
June 07, 2026

Needed a new battery and service fit me in same day. Cost was competitive and employees were friendly. More

by Steve
Recommend Dealer
Yes
June 05, 2026

The pick up and drop off was very simple and easy to do. The paying process and text communication was clear and straightforward More

by heinkel
Recommend Dealer
Yes
June 05, 2026

They are all very nice people to deal with knowledgeable and I feel that they are trustworthy not trying to add on extra expenses . More

by GLZCHEK
Recommend Dealer
Yes
Employees Worked With
Mikey
June 04, 2026

Oil Leak was identified but not communicated prior to doing high dollar maintenance (breaks, coolant, oil change, etc.) the car is from 2011, I would have skipped the maintenance and gotten rid of the ca More

by AL53197
Recommend Dealer
No
Employees Worked With
Mikey Chapman & the Service Manager
June 04, 2026

One of the absolute BEST auto dealerships I've ever done business with. It's one thing to have a great sales team & have a positive experience purchasing a vehicle, but it's the service department with a st More

by kmagna87
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Matt Borkowski
5.0
This rating includes all reviews, with more weight given to recent reviews.
Curtis Vossekuil
5.0
This rating includes all reviews, with more weight given to recent reviews.
Spencer Beard
5.0
This rating includes all reviews, with more weight given to recent reviews.
Travell Coleman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alan Whitson
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 03, 2026

It was so convenient to come to our home and do the work we needed there. Then Tanner made a trip back to the dealership for us to have a key cut and get another type of oil for an oil change. He was so wil More

by hastingsdj
Recommend Dealer
Yes
Employees Worked With
Tanner - he was amazing!
June 03, 2026

I had the works done at my house. They rotated my tires with an oil change. More

by taft186
Recommend Dealer
Yes
June 02, 2026

excellent service. Everyone was very helpful with the process and explaining it all Love our Bronco Sport. More

by dorisihohl
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Frank Grutza
5.0
This rating includes all reviews, with more weight given to recent reviews.
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