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Soerens Ford
Brookfield, WI
1,559 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,559 reviews
October 31, 2026
I made 2 visits to sorens Ford within a week's time. In both the cases, scheduling the appointment was easy. First was for the works oil change, everything went great it did take 2 hours to do the serv In both the cases, scheduling the appointment was easy. First was for the works oil change, everything went great it did take 2 hours to do the service. The second was for the battery replacement I had a coupon that wasn't valid for the type of battery I needed, but the service adviser found another coupon that saved me a little bit money. Everything was great. I highly recommend their service department. More
by bgsfam2224
Verified CustomerEmployees Worked With
Kimberly Gutierrez, Alex Kagan
October 29, 2026
Love soerens great work for good prices Always able to get me in and the valet service is appreciated get me in and the valet service is appreciated More
by brett.lauren.becker
October 29, 2026
the service writers were very polite along along with the techs, they madr sure everything was perfect techs, they madr sure everything was perfect More
by micahgrooms7
Employees Worked With
October 28, 2026
I had a drop off appointment scheduled. service called to offer pick up and drop off option, even provided a new service date to make it work. Guys at pick up and drop off were polite. Was service called to offer pick up and drop off option, even provided a new service date to make it work. Guys at pick up and drop off were polite. Was kept updated on work throughout day. Pick up service is a life saver More
by rknippel1
October 27, 2026
Soerens has been our dealership for over twenty years. We have purchased numerous cars for ourselves and family members We have purchased numerous cars for ourselves and family members More
by tzimmerman1663
