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Soerens Ford
Brookfield, WI
1,215 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,215 reviews
Verified Customer
April 24, 2026
See previous remarks. Sorry - I didn't realize that we were switched to discussing Soerens Ford. I only dealt with them over the phone (the collision center). The experien Sorry - I didn't realize that we were switched to discussing Soerens Ford. I only dealt with them over the phone (the collision center). The experience was positive. More
by rdowneysr
Employees Worked With
Cesar Nunez
April 24, 2026
I'm rather picky about my car, and Spencer has always respected that. He's easy to talk with about the work I need done,and he makes sure to pass my wishes along to the tech doing the work. He's one of t respected that. He's easy to talk with about the work I need done,and he makes sure to pass my wishes along to the tech doing the work. He's one of the best service advisors I've ever worked with at any dealer. More
by grumpymarmot
Employees Worked With
April 22, 2026
My vehicle was returned back to me making noises after an oil change and sensor repair. I was charged another diagnostics fee to be told now my struts and mounts needed to be replaced for an additional $1,40 oil change and sensor repair. I was charged another diagnostics fee to be told now my struts and mounts needed to be replaced for an additional $1,400. More
by Majohnson1840
Employees Worked With
Alex
April 20, 2026
Bought a vehicle at Soerens. Fair price and easy to work with - salesman and back office. Very good experience. Fair price and easy to work with - salesman and back office. Very good experience. More
by j.duncan.johnson
April 20, 2026
Called about recall, was told parts are available and they could do it next day at 7:30. We brought in the night before. Got a call next morning that no parts were available. Wasted my time and of course they could do it next day at 7:30. We brought in the night before. Got a call next morning that no parts were available. Wasted my time and of course dealers time as well. Disappointing More
by NONE31
Employees Worked With
Service rep not listed, dealt with a young lady.
April 20, 2026
Convenient pick up and drop off service from home. Quick service and not overpriced at all. Quick service and not overpriced at all. More
by wjkrombholz
April 20, 2026
Convenient pick up and drop off service from home. Quick service and not overpriced at all. Quick service and not overpriced at all. More
by wjkrombholz
