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Soerens Ford
Brookfield, WI
844 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 844 reviews
February 20, 2017
Survey I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. More
by Jeff
Employees Worked With
Pete Kraut
February 20, 2017
Rating of Soerens Ford service center I was treated respectfully by Robert from the time a made the appointment to have my car serviced to the end. I was pleased with Robert's professiona I was treated respectfully by Robert from the time a made the appointment to have my car serviced to the end. I was pleased with Robert's professionalism and attention to detail regarding the maintenance that needed to be done with my car in the future (i.e. tire wear and engine air filter replacement). I was pleasantly surprised to have my car washed! Thank you! More
by SheVet
Employees Worked With
Robert
February 18, 2017
auto purchase Very good experience, seemed to take a long time and the dealership was not that buisy other than that everyone was wonderful to work with and would r Very good experience, seemed to take a long time and the dealership was not that buisy other than that everyone was wonderful to work with and would recamend them. More
by ladyjeel
Employees Worked With
Dean Hoyt
February 17, 2017
Great Experience! My husband and I specifically tracked down Dean Hoyt because he is an amazing sales men. He is very patient, quick to respond, and willing to do ever My husband and I specifically tracked down Dean Hoyt because he is an amazing sales men. He is very patient, quick to respond, and willing to do everything he can to help his customers. Overall the dealership is clean, modern, and everyone seems nice and eager to help. More
by Morgan
Employees Worked With
Dean Hoyt
February 16, 2017
Great Experience Everyone at Soerens Ford is very helpful and friendly. The entire purchasing process is seamless and transparent. All of the staff in the service de Everyone at Soerens Ford is very helpful and friendly. The entire purchasing process is seamless and transparent. All of the staff in the service department truly look out for your best interest and work diligently to meet your needs. More
by junior1985
Employees Worked With
John, Tyler, Mike, Tina
February 14, 2017
service work I always have a great experience at your dealership & enjoy working w/ everyone. They have always addressed my concerns in a timely manner. Thanks,Ca I always have a great experience at your dealership & enjoy working w/ everyone. They have always addressed my concerns in a timely manner. Thanks,Carl Zeutzius More
by Carl
Employees Worked With
William Pardoe, Mike Walsh
February 10, 2017
Perfect service Thanks for the help on my 2014 F150. I was in to have a broken tail light replaced. The entire time was about ten minutes! Thanks for the help on my 2014 F150. I was in to have a broken tail light replaced. The entire time was about ten minutes! More
by Kostka25
Employees Worked With
?
February 09, 2017
John Schultz & Team were Fabulous John at Soerens made the difference throughout the vehicle buying experience. He was my single point of contact and coordinated all support team memb John at Soerens made the difference throughout the vehicle buying experience. He was my single point of contact and coordinated all support team members promptly, always keeping me up to date. The valuation team was very fair on my trade in & Ella who walked me through the financing was absolutely wonderful. I was dreading having to navigate the process, but this was a great, cohesive experience. It felt like the team really cared about my satisfaction with the outcomes. That's a rare quality to experience across multiple functions (Sales, Trade In, Financing, Maintenance). More
by TyBow
Employees Worked With
John Schultz, Ella
February 04, 2017
works package Prompt attention at service desk ,nice waiting area , less than 1 hour for service , like the online appt. service . nice touch to clean the car afte Prompt attention at service desk ,nice waiting area , less than 1 hour for service , like the online appt. service . nice touch to clean the car after service . More
by dwbecker
Employees Worked With
did not know names
February 03, 2017
First time lease It was a pleasure working with Pete as he was attentive to my goals and helped to provide for a positive and professional experience in selecting a ve It was a pleasure working with Pete as he was attentive to my goals and helped to provide for a positive and professional experience in selecting a vehicle to lease. More
by Evon
Employees Worked With
Pete Kraut
