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Soerens Ford

Brookfield, WI

Overview
Employees
Reviews
Vehicles
4.7
1,003 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area. We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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18900 W. Capitol Drive

Brookfield, WI

53045

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Showing 1,003 reviews

March 25, 2024

I trust Tyler, which is huge John Schmidt is excellent as well The dealership is clean More

by kdbn2003
Recommend Dealer
Yes
Employees Worked With
Tyler Garfield, Tyler Garfield
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Jul 20, 2024 -

Soerens Ford responded

Thank you so much for your positive review! We appreciate you!

February 07, 2024

I had an excellent experience buying a certified Mustang MachE at this dealership. Doug helped me out a lot, he was probably the best sales guy I've dealt with. He was very professional and knowledgeable an More

by ddemuro1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Doug Luling
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Feb 26, 2024 -

Soerens Ford responded

Thank you for the wonderful review. We work hard to provide the best service to our customers possible. Thank you for your business.

January 30, 2024

Always a good experience with both Sales and Service for our corporate fleet. Communication is great, sales process is straightforward. They way they treat me is what I strive for when people visit our ow More

by spatz
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Mike Walsh, Peter Bossow, Adam Thiele, Greg Silver
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January 30, 2024

Our salesman John Schultz was attentive, smooth and enlightening. Could not have been better! We will come back. More

by tnjbc@yahoo.com
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
John Schultz
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Feb 26, 2024 -

Soerens Ford responded

Thank you so much for your wonderful review and your continued business. It means so much to us!

January 23, 2024

Purchased 2023 Ford Bronco Sport. Always Great Service and Sales. Greatly Appreciated and highly recommended More

by dhoffy1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Scott Sawejka
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January 22, 2024

Ford recall issued in fall last year as Ford says parts are available. Called Soren's on Dec 12th to make apt. Was told earliest available was Jan 18th. Made apt for then and made arrangements to be withou More

by schmidty941
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service
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Feb 26, 2024 -

Soerens Ford responded

Hello and thank you for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you, if we still can. We would like the chance to talk to you further so please do call us at (262) 781-9800 at your earliest convenience so we can work with you to make this right. We hope to hear from you.

December 16, 2023

Purchasing my new Ford Bronco Sport Big Bend was a breeze with the help of Doug, my salesperson and Arden the financial expert. My last 3 vehicles where Ford Escapes, which I loved, but needed a change. Do More

by arndtkathy
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Doug Luling-Sales Consultant, Arden Casanova-Financial Manager
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December 07, 2023

We had a really difficult experience with Soerens Ford. It took almost a year for them to fix the heat in our van. Multiple times over the year we would be told they would check something and get back to u More

by gcw2003
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Dan
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November 21, 2023

Scott was our salesperson and he was awesome! He was knowledgeable, good listener, super salesperson. Go to Soren’s Ford and ask for Scoot! More

by Michele
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Scott
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Nov 21, 2023 -

Michele responded

Soren’s Ford you have great people! Easy to work with, especially , Scott. He is a wonderful, knowledgeable salesperson!!

August 28, 2023

Doug really helped me with the purchase of my bronco. I wasn’t 100% sure if I wanted to purchase the vehicle but he let me take it on an extended test drive which really helped. I was so happy with the w More

by A C
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Doug Luling
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