Subaru of Cherry Hill

Totally unexpected, wonderful experience! I had a '96 Legacy Wagon that I loved, but after 7 years of ownership, I was kinda ready for something somewhat newer (and a bit smaller). One night, I had a '96 Legacy Wagon that I loved, but after 7 years of ownership, I was kinda ready for something somewhat newer (and a bit smaller). One night, out of curiosity, I went to the dealership to gawk at the new Hybrid. For the past 20 years, all I've driven is old, used cars, and I proudly told people I would NEVER buy a new car, so I didn't go with the intention of buying a new one, but I like to keep up on the new car news. That's the night my fiance and I met Mark Lawler. He took his time with us and showed us all the oohh's and aahh's of the hybrid as we chatted about cars, in general. He was so friendly, patient, and KNOWLEDGEABLE, and there was something about his energy that really "jived" with ours. They weren't very busy that night, so we spent a considerable amount of time chatting. By the end of the evening, I was starting to consider a new Impreza, and a few days later, I realized that I couldn't get the thought out of my head. Whaaat-whaaat?? I started to seriously consider it and, one very snowy day, I visited another dealership, talked with another dealer, and had the exact OPPOSITE experience as I had had with Mark. Even though I was the only customer for miles, (it was seriously "crickets" in there), they couldn't show me the features I was interested in, they had all their facts wrong (I do my research!) and the guy certainly did not jive at all with me. I took a test-drive, but left underwhelmed on the whole experience. I had assumed all dealers/-ships were like Mark & Cherry Hill, but this other Subaru dealer was quite different, in all the worst ways. It actually made me change my mind about buying a new car. I went home, disappointed, and my search for a used Subaru continued. A few weeks later, unsuccessful with my search and still thinking fondly about my initial interaction with Mark, I decided to return to Cherry Hill Subaru just to see what they had going on. I had ZERO intention of buying a car that afternoon (didn't bring checkbook or anything). Still, the guys were friendly upon my walking into the door (even after I told them I was just here to look) and I was lucky that Mark was available (especially since it was supposed to be his day off!). He was really only there for something else, but still, took the time and we chatted a bit. I told him I wasn't looking to buy that day, but I couldn't get the Impreza out of my mind and wanted to do a "non-snowy" test drive to see how I felt. I told him I could come back on a work day, but he happily offered to go for a drive then and so Mark, my mom, and I all hopped into one brand-new hatchback (there were only two on the lot that day!). He was patient and calm as I drove us through rush-hour traffic (and even to get gas, upon my insistence). After taking the long way back (so I could get a feel for various roads, speeds, turns, etc), my mom left to go to work. I stayed to go over more specifics, and my love for the Impreza grew. I started spouting color preferences, features, trim-lines and Mark was right there with me the whole time, guiding me by knowing what went with what, and what things didn't (things like roof rails, GPS, moonroof, all have specific configurations and combinations, set by Subaru). He patiently let me push more buttons, walk around the car, ask questions, and basically, fed my hunger for facts. Mark never once pressured me or made me feel like I was taking up his "precious" time by asking all these crazy questions and mulling things over to my preference. He was patient and kind and simply shared my enthusiasm for the brand. As the evening went on, I realized that I was ready and decided to make the leap into new-car ownership. I ran down my list of "must-haves" and Mark informed me that we'd have to order the car because of that specific configuration and it could take up to 3 months to deliver (they make the Imprezas in Japan). He also gave me the option of taking one of the two they had there at the dealership. Neither fit my exact configuration, but one was only off by the exterior color and a few minor extra accessories. It was blue and I'd read that white was a safer color, so in my mind, that was the way to go (even though I'm not particularly fond of white cars). Again, Mark was patient as I took my time considering the blue one, walking around it a few times, and even drove it into the showroom, so I could see it in the light (it was now late at night and dark outside). I got the feeling that if I changed my mind at any moment, Mark would still be kind and understanding, with that warm smile on his face. Fortunately for both of us, I didn't. In fact, I decided on that blue one. That beautiful, brand-new (it only had 9 miles when I did the test-drive), shiny, loaded, blue one. Mark was ready and confidently and still, patiently, led me through the sea of paperwork and financial decisions that go along with leasing a new car. I had done some previous research on leasing and learned that it wasn't a horrible financial decision for cars that keep their value (which Subarus certainly do) and since I couldn't afford to buy the car at that time, leasing was my choice. After we wrapped up with his part of "the deal", he escorted me into another room where I did the "heavy paperwork" with another gentleman. Even though it was now very late, they were both patient with me as I completed the process. They were, after all, making a sale; but still, I never felt anything but appreciation, kindness, and support as I signed document after document. As it turns out, my mom, dad, and fiancee were all close to the dealership, and wrapping up work for the night, so they headed over to meet me and got to be part of the process as I bought my first new car! Once all the papers were signed, Mark handed me my new keys (yay!) and I headed out the door to hop in my new blue 'Ru! As if mother nature was showing her support for my decision, I came out to find that the slightest snowfall had started while I was inside. It looked like someone had sprinkled my car with sparkling powered sugar, and my soon-to-be hubby even traced a big heart in the snow on my hood! It was like a magical Disney moment! And, hey, I had just committed to spending a whole lotta money for the next few years, so I was happy to have the surreal (albeit, corny) ending... or, was it just the beginning of my love affair with my awesome new car?!?! UPDATE: nine months later - I still have my Legacy Wagon (running better than ever for my new hubby) and I'm still loving my new Impreza! Several months after my purchase, I went in for an oil change before a big trip and I stopped over to see Mark. He greeted me with a friendly smile and even asked questions about stuff I'd forgotten we talked about! This whole thing has been such a wonderful experience, I wish I'd done it sooner!! And, about the car...I gotta be honest, initially I was pretty sure I was going to turn it in after my lease was over, but I'm kinda falling for my awesome Impreza and can't imagine parting with it! They really DO have that LOVE thing down! More

Mark was very friendly and not your typical pushy sales guy. He made the experience delightful. There was no pressure and he didn't mind that I wanted to test drive 3 different models. He was very kno guy. He made the experience delightful. There was no pressure and he didn't mind that I wanted to test drive 3 different models. He was very knowledgeable about every model. My husband and I were very impressed. He walked us through the buying process and made it all easy. We were there most of the day! More

WE CAME TO SUBARU TO LOOK FOR A NEW CAR. WE HAD INTENTIONS TO VISIT A LOCAL HONDA DEALER ALSO. MATT COLLINS WAS VERY FRIENDLY, HELPFUL, AND MOST IMPORTANT NOT OVERBEARING. NEEDLESS TO SAY WE DID NO INTENTIONS TO VISIT A LOCAL HONDA DEALER ALSO. MATT COLLINS WAS VERY FRIENDLY, HELPFUL, AND MOST IMPORTANT NOT OVERBEARING. NEEDLESS TO SAY WE DID NOT GO TO HONDA AND TODAY LOVE DRIVING OUR NEW OUTBACK! More

The day I visited the dealership in Cherry Hill, I had no plans to purchase a car that day, I was just looking. Rich Robichaud approached me while I was looking at a 2013 Impreza in the showroom. I was not plans to purchase a car that day, I was just looking. Rich Robichaud approached me while I was looking at a 2013 Impreza in the showroom. I was not interested in a dark color car but this was unique and the white leather interior with heated seats was impressive. Rich told me that he could give me a good price and that it was a beautiful car. He had me in a test drive within minutes. opening up the show room doors. I know Subaru has a great reputation and as I drove it I fell in love with the cars looks, interior and out, the features and the drive. I was definately at the right place, right time. He was wonderful, smart but not pushy. Dave Marnell took over with all the buying details and he made the experience very pleasant. One more mention, Terry Gilligan spent the time I needed to understand the technology of the car. A great guy and a true gentlemen. What more can i say, the first Subaru i have purchased and what a pleasant surprise. I Love My New Car. Deborah Werner More

It's not very often that a car buying experience is enjoyable. Most of my friends deplore even the thought of it. However, my experience with Nick and the rest of the crew was outstanding. Thanks every enjoyable. Most of my friends deplore even the thought of it. However, my experience with Nick and the rest of the crew was outstanding. Thanks everyone. Maxine & Pete Franks More

From first prompt contact via phone to driving home my vehicle the experience was a pleasure. I drove 2.5 hours each way to purchase my car and it was worth every mile. The dealership is clean the staff i vehicle the experience was a pleasure. I drove 2.5 hours each way to purchase my car and it was worth every mile. The dealership is clean the staff is friendly and knowledgeable. They gave me more for my trade than anyone else offered me even though the purchase price was set. I will definitely look to them again in the future. More

We had a very pleasant buying experience at the Cherry Hill Subaru dealership. Our salesperson was Dave, who was very informative and friendly, and helped us find the car that met all of our requirements Hill Subaru dealership. Our salesperson was Dave, who was very informative and friendly, and helped us find the car that met all of our requirements (we were quite fussy and he was very patient with us). He's a cool guy, too! We love the car we got, we now understand the "Subaru Love" and we would come right back here and do it again if we had to. Great dealership, and great salesman (Dave Marnell) and we just couldn't be happier! -Ryan More

Jay Cafaro was very nice, very understanding and polite. He knew what he was doing, as a salesman should, and helped by guiding me step by step through the process. I would definitely recommend him to anyon He knew what he was doing, as a salesman should, and helped by guiding me step by step through the process. I would definitely recommend him to anyone, he's absolutely the best! More

I had a great experience at this dealer. Nick made the process of buying a car quick and easy. I am very happy with my new car. process of buying a car quick and easy. I am very happy with my new car. More