My father and myself visited this lot looking to have a car appraised working with sales representative Fred. During that time we were constantly being pushed to a Jeep Cherokee which was conveniently priced and advertised with a large HOLIDAY SALE (see picture).
This sticker is deceptive as the sales pricing does not state there is any required 'credit' 'pricing after rebates are applied" or unique 'incentives' in order to purchase the car at the advertised price - the signage states there is a SALE until 10-14 and the car is being advertised at a price of "$21885 PLUS TAX TAG $299 PROCESSING" on the Holiday Sale's tag.
When we went in to buy this car we were mislead by the advertised price and was told the car was actually 31k and the pricing of $21885 was only for approved credit through one finance company and after incentives and rebates after over 2 hours of working with the sales department in the financial office. No where on the sales tag does it state these terms and conditions or elude to additional qualifications requirements, which is misleading consumers.
My father and myself were told they were only willing to sell it for the advertised pricing if we must obliged to their scheme. When we walked the lot and saw this car and inquired about its cost and the sales person confirmed with us that the price being advertised was the price the car was being sold. Under no circumstances were we educated with the need for specific financing incentives until we got to the financial office were they attempted to trick us into taking the car at sticker price and we could only get it for the $21885 price if we took their financing and played their game! We were even told if we chose another lender we would have to pay $2,000 more! What a scam!
We feel as if this is form of a scam that puts people into a unique situation where they're unrealistically able to buy the car for the advertised price if not qualified for all incentives. We also know there is no way we qualified for all of the $8500 suggested incentives we had been quoted and felt they were doing illegal book work in order to achieve these numbers through unknown means.
We demand transparency in pricing and if additional requirements are needed it should be posted on the sales sticker and not misleading customer into believing this car is actually this price and finding out differently!