It's no secret that when you plan on buying a car from a dealer, you're expecting the typical games. You'd think in this day and age of being able to research yourself everything online before you go there, most dealers would just stop with the long standing BS and just make it simple like buying everything else. Well, that's been our experience the last 5 cars from the last 5 Toyotas we've bought. But we found this car very well priced based on our online research and drove all the way up to LA from OC - honestly expecting that price to be a 'teaser' to then try and trap us into paying more through all the add ons. Nope. Just to the point. The price was accurate, the trade in value was actually more than I expected (from experience - averaging $1500 less than 'trade in' on KBB.com) so I used the actual $1500 MORE they offered than expected to buy the extended Platinum warranty. The entire experience was awesome. I can only guess that being a smaller dealer unlike these monster dealers you see around they have to 'play it straight', so to speak to compete. Or, they're just honest as heck! Great job, Toyota of SM!